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Brian Solis: "Abbreviating "PR" truncates the value of our role in one of the greatest transformations the communications industry has ever witnessed." I fully agree. Almost all PR people forgot that "P" stands for "Public" and "R" stands for "Relations". Dear Public Relations people and communicators: Stand up and fight for "Relations"! Work on relations, be related to the people who are interested in your business - or even those who even are not. Don't speak or talk to: communicate. Start with looking in the mirror :-) But why should Public Relations business innovate more intense and often than other businesses? When it works it works ...

Social media is a tool that might be employed successfully by many departments. It needs to be a child of a greater communications plan (which includes marketing, public relations, community relations and heaven knows what else). The communications plan must be a child of the business plan. In other words, good social media serves the goals of the corporation, not one silo or another, and the corporation does not serve social media any more than it does the phone.

Social media

Steve Barr's Tumblr blog on a range of topics from social media marketing, public relations, social network development & monetization, blogging, vlogging, community and strategic alliance building, website development, computer graphics, content management & aggregation, digital media publishing. branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing, human sexuality, empathy, irony and emotions.

We all know Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing. But here is the intresting part, we know a lot about Google and about their products and services, In the screenshot let me show you what according to some intresting Twitter users Google is all about.

"I'm okay, you're wrong." "Never sign up with me first." "You listen to me in public." Newsflash: These small common annoyances are potentially ruinous for 80 percent of couples. Is there any way to stop the downward spiral? Couples therapist Brent Atkinson, PhD, says yes, but first you'll have to do the one thing that is most difficult for you ...

Examples of Social Media Newsrooms

"These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com-these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained, to understand and to follow these guidelines. Failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge-so check back once in awhile to make sure you're up to date."

Todd Defren: "This is a guest post by Lou Hoffman, CEO of one of our competitors, the Hoffman Agency. Lou blogs at Ishmael's Corner. Why allow a competitor to use my space? Why not? It's a new world. We can claw & pound away on the battlefield and still be friends in the blogosphere. Also, he asked nicely. "

Todd Defren offers a Social Media Guideline / Policy (PDF) for your own use: "Copy & paste as you see fit, for your own company or clients: there may be some stuff that doesn't fly within your own organization, but, this document is worth running up the flagpole with your company's legal eagles, with the C-suite execs, etc."