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Setting and Measuring Goals for Business Blogging - Online Marketing Blog - 0 views

www.toprankblog.com/...goals-business-blogging
shared by Sunny Sullivan on 11 Apr 10 - Cached
  • Initiate and foster customer engagement Improve coverage by media and bloggers Improve search engine visibility Increase mentions on other blogs, social networking, news, bookmarking and media sites Build thought leadership Provide an informative communication channel Recognize employees, clients, marketing partners and especially brand evangelists
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Six Reasons Marketers Love Blogs - 0 views

www.searchengineguide.com/...asons-marketers-love-blogs.php marketing
shared by Sunny Sullivan on 09 Apr 10 - Cached
  • Reason #1: Focused on Education and Awareness
  • Reasons #2: Editorial Freedom
  • Reasons #3: Finesse them with a Softer Sell
  • ...4 more annotations...
  • Reason #4: Chance to Define the Personality of the Company
  • Reason #5: Content Spreads More Easily
  • Reason #6: A Chance for Conversation
  • Boost Your Marketing by Getting Back to Your Blog
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Six Reasons SEOs Love Blogs - 0 views

www.searchengineguide.com/...ix-reasons-seos-love-blogs.php blogs target
shared by Sunny Sullivan on 09 Apr 10 - Cached
  • Their data shows small businesses who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.
  • inbound links are a crucial part of building up search engine rankings
  • Sunny Sullivan on 09 Apr 10
     
    "Blogs allow you to gain rankings for a wide range of phrases found early in the buying cycle and offers multiple opportunities to connect with and build credibility with your target audience. This increases the chances they'll either link over to your product site, bookmark you for future purchases or simply recall your brand when they move further through the buying cycle."
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Can Your Blog Explain Its Purpose In One Second? - Entrepreneurs-Journey.com by Yaro St... - 0 views

www.entrepreneurs-journey.com/...irst-impression-with-your-blog
shared by Sunny Sullivan on 31 Mar 10 - Cached
  • Sunny Sullivan on 31 Mar 10
     
    "The challenge, when coming up with a blog design, is to ensure your blog conveys a message about why it exists. This message should focus on the reader and why they would want to visit the blog and consume the content there. It's the purpose, the benefit, the reason why, the what's in it for me statement that gives your blog meaning to a new visitor"
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Community // BlogCatalog - 0 views

www.blogcatalog.com/community
shared by Esther Ryser on 04 Mar 10 - Cached
  • his new tool will virtually "push" updates to RSS readers in real time, making new posts immediately available for readers to access content through feeds.
  • Yahoo recently announced that it was evaluating the possible sale or closure of MyBlogLog.
  • Many don't know what a blog is, though they know they should be getting content from blogs. Reader solves this gap in technical knowledge.
  • ...2 more annotations...
  • For bloggers who may suffer from writer's block, and those who are interested in receiving offers and working with major brands, the BlogCatalog team is excited to announce a new site that will connect bloggers with major brands and PR firms. The new site, humbleopinions.com, will revolutionize the way brands and bloggers connect.
  • You need to be an honest brand. A brand that accepts constructive criticism and feedback.
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