Guest posts make total sense and provide a winning situation for multiple parties. First of all, the blogger who is accepting a guest post on their site gets free, quality content for their audience. The audience of that blog gets great content to read. The writer of the article gets a link from the post and potentially new subscribers on their site.
4 ways keywords can drive your blog's editorial calendar | SmartBlog on Social Media - 0 views
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To take a corporate blog to the next level, it's vital to use keywords effectively, says Top Rank Marketing's Lee Odden. Design a list of keywords tailored to your ideal customer, then use SEO basics to ensure that your posts and headlines feature your target words as prominently as possible. Clever turns of phrase may look impressive, Odden notes, but "search engines don't understand puns or metaphors."
Six Reasons SEOs Love Blogs - 0 views
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Their data shows small businesses who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.
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inbound links are a crucial part of building up search engine rankings
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"Blogs allow you to gain rankings for a wide range of phrases found early in the buying cycle and offers multiple opportunities to connect with and build credibility with your target audience. This increases the chances they'll either link over to your product site, bookmark you for future purchases or simply recall your brand when they move further through the buying cycle."
25 Link Building Tactics to Improve Blog Search Engine Rankings - Online Marketing Blog - 0 views
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Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.
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Links from relevant, credible sources balanced with on-page keyword optimization make it easier for search engines to find, index and sort blog posts in search results.
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