Initiate and foster customer engagement
Improve coverage by media and bloggers
Improve search engine visibility
Increase mentions on other blogs, social networking, news, bookmarking and media sites
Build thought leadership
Provide an informative communication channel
Recognize employees, clients, marketing partners and especially brand evangelists
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Marketingsherpa Blog : » Blogs are Becoming the New Front Door for Prospects:... - 0 views
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To get the most out of your company's blog, it's best to round up an interdepartmental team of contributors, writes Sean Donahue. That way, content will continue to flow, even when some of the contributors are off with other commitments. Use a schedule to ensure everyone knows when to post, Donahue suggests, and be sure to track traffic and praise or reward successful posts.
Six Reasons SEOs Love Blogs - 0 views
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Their data shows small businesses who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.
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inbound links are a crucial part of building up search engine rankings
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"Blogs allow you to gain rankings for a wide range of phrases found early in the buying cycle and offers multiple opportunities to connect with and build credibility with your target audience. This increases the chances they'll either link over to your product site, bookmark you for future purchases or simply recall your brand when they move further through the buying cycle."
How a Little Blogging Can Make a Big Difference for the Small Business - Search Engine ... - 0 views
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