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Sunny Sullivan

6 questions with Jay Baer on getting more out of your corporate blog | SmartBlog on Soc... - 0 views

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    An effective corporate blog campaign requires more than blog posts, says social-media strategy consultant Jay Baer. The best corporate blogs are part of diversified content strategies that engage with users across a plethora of channels, he notes. "Have a blog post, but also do stuff on SlideShare and do podcasts and do videos and do stuff on Scribd and Squidoo and Wikipedia and sort of be everywhere. Because each piece of content you create is more bait in the water. Both for Google and for people finding it," he says.
Sunny Sullivan

Can Your Blog Explain Its Purpose In One Second? - Entrepreneurs-Journey.com by Yaro St... - 0 views

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    "The challenge, when coming up with a blog design, is to ensure your blog conveys a message about why it exists. This message should focus on the reader and why they would want to visit the blog and consume the content there. It's the purpose, the benefit, the reason why, the what's in it for me statement that gives your blog meaning to a new visitor"
Sunny Sullivan

6 Benefits of Guest Blogging + 9 Tips for Better Guest Blogging - 0 views

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    Guest blogging Raises your game, Increases your reach and influence, Leads to connections and jobs/work, Boosts your repuation and resume, Brings more traffic to your sites and blogs, Yields valuable inbound links that increase your search rankings.
Sunny Sullivan

Create a Blog that Promises Success | Search Engine Journal - 0 views

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    Get noticed, target an audience, build credibility, and drive search engine optimization with a blog. Key for any marketing campaign. Great tips for making a blog successful.
Sunny Sullivan

Six Reasons SEOs Love Blogs - 0 views

  • Their data shows small businesses who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.
  • inbound links are a crucial part of building up search engine rankings
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    "Blogs allow you to gain rankings for a wide range of phrases found early in the buying cycle and offers multiple opportunities to connect with and build credibility with your target audience. This increases the chances they'll either link over to your product site, bookmark you for future purchases or simply recall your brand when they move further through the buying cycle."
Sunny Sullivan

25 Link Building Tactics to Improve Blog Search Engine Rankings - Online Marketing Blog - 0 views

  • Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.
  • Links from relevant, credible sources balanced with on-page keyword optimization make it easier for search engines to find, index and sort blog posts in search results.
Sunny Sullivan

Marketingsherpa Blog : » Blogs are Becoming the New Front Door for Prospects:... - 0 views

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    To get the most out of your company's blog, it's best to round up an interdepartmental team of contributors, writes Sean Donahue. That way, content will continue to flow, even when some of the contributors are off with other commitments. Use a schedule to ensure everyone knows when to post, Donahue suggests, and be sure to track traffic and praise or reward successful posts.
Sunny Sullivan

Best practices for a killer corporate blog - iMediaConnection.com - 0 views

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    Corporate blogs can be an important part of a broader social-media strategy, writes Sarah Hofstetter, but only if you keep your audience engaged and enthused. Polish your writing, make it easy for users to share your content and use social-media platforms and hub pages to promote your blog content
Sunny Sullivan

How Guest Blogging Made Me 5-Figures in 2009 - 0 views

  • Guest posts make total sense and provide a winning situation for multiple parties. First of all, the blogger who is accepting a guest post on their site gets free, quality content for their audience. The audience of that blog gets great content to read. The writer of the article gets a link from the post and potentially new subscribers on their site.
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    Guest posts can be a great addition to any blog and can greatly improve backlinks and web traffic for additional SEO.
Sunny Sullivan

Have You Started Blogging Yet? | OrangeSoda Blog - 0 views

  • For now just get a free blog from Google Blogger or from WordPress–these are both completely free and will import nicely in the future to your server (when you’re ready)
Sunny Sullivan

Setting and Measuring Goals for Business Blogging - Online Marketing Blog - 0 views

  • Initiate and foster customer engagement Improve coverage by media and bloggers Improve search engine visibility Increase mentions on other blogs, social networking, news, bookmarking and media sites Build thought leadership Provide an informative communication channel Recognize employees, clients, marketing partners and especially brand evangelists
Sunny Sullivan

8 Reasons Why Now is the Best Time to Start Blogging | Marketing Conversation™ - 0 views

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    There has never been a better time to start a corporate blog, writes Chris Abraham. Amateurs have largely shifted to Twitter and Facebook, leaving space for professionals to enter and shape the conversation -- and the rise of social tools makes it easier than ever to find an audience for your content, he writes. "[Y]ou too can be part of feeding the giant maw of the 24/7/365 Twitter, Facebook, and social media monster," Abraham writes.
Sunny Sullivan

4 ways keywords can drive your blog's editorial calendar | SmartBlog on Social Media - 0 views

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    To take a corporate blog to the next level, it's vital to use keywords effectively, says Top Rank Marketing's Lee Odden. Design a list of keywords tailored to your ideal customer, then use SEO basics to ensure that your posts and headlines feature your target words as prominently as possible. Clever turns of phrase may look impressive, Odden notes, but "search engines don't understand puns or metaphors."
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