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Sunny Sullivan

4 ways keywords can drive your blog's editorial calendar | SmartBlog on Social Media - 0 views

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    To take a corporate blog to the next level, it's vital to use keywords effectively, says Top Rank Marketing's Lee Odden. Design a list of keywords tailored to your ideal customer, then use SEO basics to ensure that your posts and headlines feature your target words as prominently as possible. Clever turns of phrase may look impressive, Odden notes, but "search engines don't understand puns or metaphors."
Sunny Sullivan

25 Link Building Tactics to Improve Blog Search Engine Rankings - Online Marketing Blog - 0 views

  • Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.
  • Links from relevant, credible sources balanced with on-page keyword optimization make it easier for search engines to find, index and sort blog posts in search results.
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