Initiate and foster customer engagement
Improve coverage by media and bloggers
Improve search engine visibility
Increase mentions on other blogs, social networking, news, bookmarking and media sites
Build thought leadership
Provide an informative communication channel
Recognize employees, clients, marketing partners and especially brand evangelists
Get noticed, target an audience, build credibility, and drive search engine optimization with a blog. Key for any marketing campaign. Great tips for making a blog successful.
There has never been a better time to start a corporate blog, writes Chris Abraham. Amateurs have largely shifted to Twitter and Facebook, leaving space for professionals to enter and shape the conversation -- and the rise of social tools makes it easier than ever to find an audience for your content, he writes. "[Y]ou too can be part of feeding the giant maw of the 24/7/365 Twitter, Facebook, and social media monster," Abraham writes.
Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.
Links from relevant, credible sources balanced with on-page keyword optimization make it easier for search engines to find, index and sort blog posts in search results.