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Barbara Lindsey

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com - 0 views

online.wsj.com/...3940904575395073512989404.html

privacy online rights onlinerights onlineprivacy tracking datamining

shared by Barbara Lindsey on 29 Dec 10 - Cached
  • the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.
  • the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.
  • Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.
  • ...22 more annotations...
  • "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."
  • The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.
  • Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers.
  • tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers.
  • Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.
  • Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.
  • The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there.
    • Barbara Lindsey
      Barbara Lindsey on 09 Nov 11
       
      Tracking you an targeting ads to you on a popular dictionary site!
  • Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.
  • The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race.
  • After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.
  • Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice.
  • Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55.
  • Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study.
  • Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.
  • Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.
  • "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?"
  • Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.
  • "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer.
  • One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.
  • Yahoo Inc.'s ad network,
  • "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."
  • Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.
  • Barbara Lindsey on 29 Dec 10
     
    a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website
Barbara Lindsey

Digital Ethnography » Blog Archive » Getting Started with Web 2.0 - 0 views

mediatedcultures.net/ksudigg

2.0 web

shared by Barbara Lindsey on 05 Sep 08 - Cached
  • Web 2.0 refers to new websites that are more dynamic, user-driven, and interlinked (and interlinked in new and interesting ways).
  • An RSS (Really Simple Syndication) feed is a way for news organizations, academic journals, book publishers, and virtually anybody who distributes information to distribute that information without any markup or formatting, so that your own browser or website can format it and make it look nice on your own page. You can add any RSS feed to a website like Netvibes. This allows you to have all of your favorite sites that are frequently updated viewable on one single page.
  • Barbara Lindsey on 05 Sep 08
     
    Web 2.0 refers to new websites that are more dynamic, user-driven, and interlinked (and interlinked in new and interesting ways).
Barbara Lindsey

FRONTLINE: digital nation: reactions to digital nation: henry jenkins | PBS - 0 views

www.pbs.org/...ital-nation-henry-jenkins.html

frontline digitalnation henry_jenkins discussion pbs

shared by Barbara Lindsey on 04 Feb 10 - Cached
  • I have found the Digital Nation website to be an extraordinary resource which I used repeatedly in my teaching last semester, drawing in many different segments to stimulate discussion, to allow students to hear more directly the point of view and see the personalities of writers we were engaging with through our readings. What works for me about the website is that it is multi-vocal, allowing many points of view to be expressed on more or less equal footing, encouraging reflection as people make their own decisions about what to watch and how to juxtapose the pieces. I doubt any two readers took the same path through this material or any two teachers used the resources the website provides in precisely the same ways. Y
  • The website allows us to ask our own questions, while the documentary tells us what to think.
  • For example, I might use the documentary to talk about the primacy effect -- the degree to which what comes first in a linear media experience sets the horizon of expectations and frames how we understand the material which follows. It strikes me that we go more than 20 minutes into the film before we hear what might be considered an authoritative voice offering a sympathetic comment about the value of digital media and that initial critical framing of media as a social problem gets reasserted multiple times in the course of the documentary. This surely encourages greater skepticism when alternative viewpoints get expressed later.
  • ...8 more annotations...
  • We might talk about the ways that voice-over narrators carry much greater weight in our response to documentaries than the subjects they are drawing upon
  • We might talk about conversion narratives such as the way Rushkoff deploys his own shifts in thinking to add greater credibility to his current position in the classic "once was lost but now am found" tradition of religious witnessing.
  • We might talk about notions of juxtaposition -- the ways that each positive claim is followed by a critical perspective, while for the most part, people who are more sympathetic to new media practices are not allowed to interject or challenge claims made in the more critical segments.
  • As someone who taught at MIT for 20 years, I scarcely recognized the place depicted on the documentary -- I certainly would have no trouble creating a documentary which arrived at the exact opposite conclusion about what was going on when those students used their computers in the classroom.
  • Critics of new media are allowed to make unqualified statements, while advocates are shown to be more equivocating. The result of such practices over time has served to polarize the conversation -- so we are either for or against digital media, it is either good or bad, rather than allowing a meaningful discussion of its potentials and risks, its benefits and problems, which might allow for us over time to find common ground and act meaningfully in response to a situation none of us fully understand.
  • I am struck by how consistently the documentary connects new media practices to hot button issues within the demographic which is most apt to watch PBS -- framing digital media in opposition to books, say, or linking it to the military or to corporations.
  • You had a chance to do so much more than this -- creating a context where serious thinkers with a range of different perspectives can talk through their differences and try to arrive at a more nuanced understanding of a complex situation. I believe the website did this. I believe an online conversation may do this. I don't think the documentary does. What does this tell us about television as a vehicle for serious reflection? What does this suggest about the value of the kinds of social spaces for open ended inquiry and discussion digital media at its best can provide? For example, what does it suggest about the need of television to compress for time and the potential of the web to offer unlimited material?
  • It is nonsensical to make a judgement about whether the web is good or bad. The web is. How do we use it in a way which maximizes the benefits and lowers the risks?
Barbara Lindsey

Reading in the Hyperconnected Information Era: Lessons from the Beijing Ticket Scam - 0 views

ro.ecu.edu.au/...viewcontent.cgi

information findingfiltering article journal

shared by Barbara Lindsey on 18 Sep 11 - No Cached
  • Barbara Lindsey on 18 Sep 11
     
    Abstract: In this paper I argue that the kinds of literacy needed for making sense of information on websites is more nuanced and embedded in our everyday context that we are currently providing for learners.  The kinds of analysis of websites which allow the processing of information in context are presented.This is demonstrated by an analysis of a scam site, which sold non-existent tickets to the Beijing Olympics and a description of a phishing attempt at Twitter. The skills required to understand information presented on the web have evolved far quicker than the parallel shifts in road safety skills, and people are nowrequired to read web sites contextually if they are to be able to make informed decisions about information available on the World Wide Web.  It is proposed that this is achieved through education rather than filtering out undesirable information. 
Barbara Lindsey

Evernote Clearly | Evernote Corporation - 0 views

www.evernote.com/...clearly.php

evernote udl websites remove distractions

shared by Barbara Lindsey on 30 Dec 11 - No Cached
  • Barbara Lindsey on 30 Dec 11
     
    This would be helpful for learners who get easily distracted by additional, non-essential content so often displayed on websites. Nice way to also increase the font size for easier readability for those who need this.
Barbara Lindsey

Zinepal | Online eBook Creator - 0 views

www.zinepal.com

pdf ebooks blog website

shared by Barbara Lindsey on 06 Aug 11 - Cached
  • Barbara Lindsey on 06 Aug 11
     
    Turn a blog or website into an ebook
Barbara Lindsey

FERPA Concerns Prompt Temporary Removal of Past Course Websites | College of Computing - 0 views

www.cc.gatech.edu/...y-removal-past-course-websites

college removal wikis ferpa

shared by Barbara Lindsey on 19 Nov 11 - No Cached
  • Barbara Lindsey on 19 Nov 11
     
    And another example of the disconnect between education and the real world. 
Barbara Lindsey

7 Free Education Websites You Don't Want to Miss - Goodnet - 0 views

www.goodnet.org/301

education websites free learning2.0

shared by Barbara Lindsey on 18 Jun 12 - No Cached
  • Barbara Lindsey on 18 Jun 12
     
    Missing Connexions
Barbara Lindsey

ALA | Top 25 | Best Websites for Teaching and Learning - 0 views

www.ala.org/...bestwebsitestop25.cfm

25 websites ala best

shared by Barbara Lindsey on 13 Jul 10 - Cached
  • Barbara Lindsey on 13 Jul 10
     
    LearnCentral among these
Barbara Lindsey

OK Go release new album + Conan O'Brien, videos - watch WTF? - Band Weblogs - The Music... - 0 views

bandweblogs.com/...-conan-obrien-videos-watch-wtf

okgo band opensource remix netneutrality

shared by Barbara Lindsey on 11 Jul 10 - Cached
  • Barbara Lindsey on 11 Jul 10
     
    Lead singer/guitarist Damian Kulash, who testified before Congress in support of net neutrality and has penned an Op Ed piece on the topic for The New York Times, will be writing a regular column for GQ's website
Barbara Lindsey

From Knowledgable to Knowledge-able: Learning in New Media Environments | Academic Commons - 1 views

www.academiccommons.org/...knowledgable-knowledge-able

wesch social media web2.0 education teaching academic commons knowledgable

shared by Barbara Lindsey on 16 Sep 10 - Cached
  • The message of Wikipedia is not “trust authority” but “explore authority.” Authorized information is not beyond discussion on Wikipedia, information is authorized through discussion, and this discussion is available for the world to see and even participate in. This culture of discussion and participation is now available on any website with the emerging “second layer” of the web through applications like Diigo which allow you to add notes and tags to any website anywhere.
    • Barbara Lindsey
      Barbara Lindsey on 16 Sep 10
       
      This is key to understanding Wikipedia.
Barbara Lindsey

Google Reader - !ECI831-Fall2010 - Student Blogs - 0 views

www.google.com/reader/bundle/user/16249773252705102935/bundle/!ECI831-Fall2010 - Student Blogs

googlereader couros students assessmentforlearning

shared by Barbara Lindsey on 04 Oct 10 - No Cached
  • Barbara Lindsey on 04 Oct 10
     
    Description: For-Credit Student Blogs of eci831 - Fall 2010 A bundle is a collection of blogs and websites hand-selected by your friend on a particular topic or interest. You can keep up to date with them all in one place by subscribing in Google Reader.
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