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Barbara Lindsey

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com - 0 views

  • the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none.
  • the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months.
  • Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages.
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  • "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages."
  • The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp.
  • Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers.
  • tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers.
  • Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions.
  • Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005.
  • The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there.
    • Barbara Lindsey
       
      Tracking you an targeting ads to you on a popular dictionary site!
  • Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving.
  • The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race.
  • After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices.
  • Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice.
  • Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55.
  • Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study.
  • Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer.
  • Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats.
  • "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?"
  • Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.
  • "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer.
  • One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users.
  • Yahoo Inc.'s ad network,
  • "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it."
  • Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup.
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    a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website
Barbara Lindsey

Do You Speak "Academia"? » Edurati Review - 0 views

  • the opening main clause, “Education is an all-encompassing institution,” makes little sense, and the rest of the sentence fails to clarify its meaning. The use of “each and every” is redundant; if each continent and culture, then, by default, it is every continent and culture. After the semicolon, good verbs become weak adjectives: functional and organizational. The entire paragraph could be restructured as an easily understood sentence: In every society, schools organize, function, and operate similarly.
  • Why pick on paragraphs pulled from their contexts? If you read (or try to read) educational journals, you’ll find that these examples are not isolated. They illustrate the “academic style” characterizing such periodicals. These periodicals, their supporters argue, provide the link between research and classroom practice. But the poor communication—the academic writing—requires the reader to add steps to the usually efficient cognition of comprehension. The reader is forced to pause and ask, “What does that mean in plain English?” It’s not that different from reading text in a second language, one in which the reader may be knowledgeable but not proficient.
  • This same gap often exists between students and their textbooks.
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  • This issue is so prevalent that some experts recommend we teach students “academic language.”
  • This additional distance between the writer and reader decreases the likelihood that the journals will actually be read. And if the journals are not read by teachers, the research will be slow to influence educational practice, if it does at all.
  • We are spending time, effort, and sometimes money on research doomed to remain idle because it’s not communicated well. The poor writing prevents worthwhile application.
  • If understanding depends on translating the language, students who struggle with this prerequisite may lack the motivation or inertia to think beyond, or even through, the interpretation. We’re making understanding more difficult—a seeming antithesis to our role as educators.
  • Why can’t “academic” journals and textbooks utilize common principles of good writing. Why do we insist on communication complexity when our goals would be better served by simple clarity?
  • Status? Are we insisting on “academic writing” because it separates journals from the “rags” intended for the masses or textbooks from the unlearned? If so, our goal must be to maintain some perceived elite readership—a readership probably not teaching or sitting in our classrooms.
  • Do we think that our research and subject matter is complicated, therefore our communicating should also be complex? This is so contrary to logic and sound teaching that it’s an oxymoron.
  • A complex topic requires simple writing, especially when the reader likely lacks the author’s background knowledge and experience. This is almost always the case when a researcher seeks to address individuals who were not part of the research team or involved in similar research themselves, or when experts in a field seek to articulate concepts for students.
  • Medina presents ideas simply and in ways known to foster learning. As the brain engages in elaboration, it overlays new data with known experiences, making connections that help construct understanding. Medina relates a new, complex topic to a familiar childhood activity—origami (even though he is not writing for children). By giving us a reference point for understanding DNA, he equips us with the tools needed to construct understanding. Isn’t this what we should be striving for, both in our textbooks and our journals?
Barbara Lindsey

Fostering Cross-Cultural Understanding Through E-Learning: Russian-American Forum Case-... - 0 views

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    This is an abstract (full article available at end of abstract as pdf) published in the open access Journal: International Journal of Emerging Technologies in Learning.
Barbara Lindsey

16(1) | in education - 0 views

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    Peer reviewed open access journal on ed issues. This one has a provocative artile exploring the need for higher ed institutions in face of the ease with which learners can create, collaborate, communicate and learn from others outside the institutional framework.
Barbara Lindsey

15(2) | in education - 0 views

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    Peer-reviewed open-access journal on ed issues. This one is on technology and social media
Barbara Lindsey

Scholar 2.0: Public Intellectualism Meets the Open Web - 1 views

  • for the most part, knowledge created by academics is placed mostly in outlets that can be accessed only by “the knowledge elite.”
  • I have become so used to publishing directly to the Web that I felt shackled by the constraints of the print medium.
  • open access and peer-review are NOT mutually exclusive
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  • you write something really important, sign over your rights to a for-profit publisher and then that publisher charges YOUR university (and potentially other subscribers; individual or organizational) a fee to carry that journal. In other words, you are giving your knowledge to a company so they can sell it back to your university
  • Hypertext is the (not so) new endnote/footnote.
  • Most print journals STILL cannot handle color graphics. With incredible advances in data visualization technology, there must be a move to publishing to the Web directly.
  • As a result of her use of various forms of social media, Ravitch has (amazingly) positioned herself as the leading voice of the counter-narrative to the dominant educational policy agenda.
  • motivated by sharing with others, a blog allows scholars to disseminate content and express opinions to larger audiences than more traditional outlets. Second, needing room for creativity and self-reflection, the blog is a tool for practicing writing and for keeping up-to-date and remembering; it is a space to house early articulations of one’s ideas. Finally, valuing connections, the participants used their blogs for interacting and creating relationships with others.
  • A recent post about charter schools on Dr. Baker's blog includes 25 comments which, together, comprise a great argument between Bruce, Stuart Buck and Kevin Welner. That conversation happened "in public," not at some exclusive conference or behind some paywall. How can you read that conversation and not recognize the value of blogs as spaces for scholarly communication?
  • there is a real need for content-area experts who can serve as curators.
  • One could certainly argue that content curation is not a new kind of authorship. Editing books or journals is about content curation and has traditionally "counted" as authorship for tenure and promotion purposes. However, at the risk of sounding repetitive, our tools for content creation are new.
  • Social bookmarking tools are also incredibly simple to use and ideal for curating content. Diigo and Delicious are the two most widely adopted free social bookmarking services. Users can "bookmark" sites, aggregate them using tags, and then share their collections publicly.
  • unlike content curation in a print medium, that collection is dynamic (I can add or delete at any time) and interactive (visitors can comment on any of the items in the collection and start a conversation of sorts). I believe this to be a truly modern and increasingly important form of scholarly activity. 
  • There are other forms of modern scholarly activity that are well-worth considering, including webinars and podcasting.
  • Gideon Burton, Assistant Professor of English at Brigham Young University, who writes: I don't want to be complicit in sustaining a knowledge economy that rewards its participants when they invest in burying and restricting knowledge. This is why Open Access is more than a new model for scholarly publishing, it is the only ethical move available to scholars who take their own work seriously enough to believe its value lies in how well it engages many publics and not just a few peers (para. 7).
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    For BWCT 2011 syllabus
Barbara Lindsey

Journal of Digital Humanities - 0 views

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    Fall 2012 syllabus
Barbara Lindsey

A comparison of computer game and language-learning task design using flow theory - 0 views

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    Interesting, specific suggestions in conclusion
Barbara Lindsey

danah boyd | apophenia » open-access is the future: boycott locked-down acade... - 0 views

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    From 2008
Barbara Lindsey

adVancEducation: A cookbook for 21st century project management - 0 views

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    Vance Stevens' blog post about his Calico journal article. He even gives the full text of his chapter via google docs for us to read.
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