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I even go so far as sending my students the link to my rating. That way they can do it and I'm making it easy for them to do. That's when the site becomes useful, because in the aggregate you can look at how that professor performed.

She sees negative comments as opportunities to improve her teaching. Most students post to the site unprompted by their teachers, and a lot of them go there to talk smack.

My mother could be rating me. My worst enemy could be rating me. I could be rating myself. My colleague with a grudge against me could be rating me. And that called into question the whole legitimacy of the site.

For years, students have had to search through volume after volume of books before finding the right formula — but no more. Josephine says that "with books being digitized and available through full text search capabilities, they can find that formula quite easily."

Keller expects that, eventually, there won't be any books on the shelves at all.

Given the nature of engineering, that actually comes in handy. Engineering uses some basic formulas but is generally a rapidly changing field — particularly in specialties such as software and bioengineering. Traditional textbooks have rarely been able to keep up.

First, face-to-face conversation is a dynamic interaction between two people. Talking is a kind of turn-taking, and turn-taking is a rhythm that organizes how and when things unfold. When people talk, they modify their postures and tempos so that they correspond. (There is fascinating research on this sort of "coordination dynamics" by, among others, J.A. Scott Kelso and colleagues.) And moreover, they tend jointly to pay attention to what is going on around them. One upshot of this is that when you are talking with someone, you actually experience that they are listening. Talking, in this sense, is like dancing. You can tell whether someone is dancing with you or whether they have detached and lost interest.

It is often very difficult to establish this sort dynamic engagement or coupling to someone over a cell phone. The connection is often just not good enough for that. One has the experience of speaking, but one lacks the corresponding experience of being heard. You literally lack the feedback — the coordinated breathing, the modulations of tones of voice, etc — that signals the other’s focus on you. And so you shout.

When a cell-phone connection is excellent, you and your remote partner to start up a dance together. But crucially, you dance to music that only you and your partner hear. That is, you succeed in establishing the kind of dynamic integration and entrainment that is typical of face-to-face conversation. And that has the effect of transporting you right out of your physical environment into one that you share with your conversation partner. And this in turn has the effect of guaranteeing that your tone of voice and volume will be inappropriate for your actual physical conditions