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Pedro Gonçalves

Top 11 Mobile Trends Of 2013 - ReadWrite - 0 views

readwrite.com/...mobile-trends-2013

Mobile

shared by Pedro Gonçalves on 24 Dec 13 - No Cached
  • Two technologies this year will be integral to smartphones' next evolutionary step: Bluetooth Low Energy and Wi-Fi Direct. 
Pedro Gonçalves

How our brains work when we are creative: The science of great ideas - The Buffer Blog - 0 views

blog.bufferapp.com/eat-ideas-according-to-science

Creativity Neuroscience

shared by Pedro Gonçalves on 24 Dec 13 - No Cached
  • Among all the networks and specific centers in our brains, there are three that are known for being used in creative thinking. The Attentional Control Network helps us with laser focus on a particular task. It’s the one that we activate when we need to concentrate on complicated problems or pay attention to a task like reading or listening to a talk. The Imagination Network as you might have guessed, is used for things like imagining future scenarios and remembering things that happened in the past. This network helps us to construct mental images when we’re engaged in these activities. The Attentional Flexibility Network has the important role of monitoring what’s going on around us, as well as inside our brains, and switching between the Imagination Network and Attentional Control for us.
  • 1. an idea is nothing more or less than a new combination of old elements 2. the capacity to bring old elements into new combinations depends largely on the ability to see relationships
  • Preparing your brain for the process of making new connections takes time and effort. We need to get into the habit of collecting information that’s all around us so our brains have something to work with.
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  • A series of studies have used electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to study the neural correlates of the “Aha! moment” and its antecedents. Although the experience of insight is sudden and can seem disconnected from the immediately preceding thought, these studies show that insight is the culmination of a series of brain states and processes operating at different time scales.
  • Drop the whole subject and put it out of your mind and let your subconscious do its thing.
  • As we engage our conscious minds in other tasks, like sleeping or taking a shower, our subconscious can go to work on finding relationships in all the data we’ve collected so far.
  • Seth Godin wrote about how important it is to be willing to produce a lot of bad ideas, saying that people who have lots of ideas like entrepreneurs, writers and musicians all fail far more often than they succeed, but they fail less than those who have no ideas at all.
Pedro Gonçalves

Portugueses estão "always on" - Briefing - 0 views

www.briefing.pt/...rtugueses-estao-always-on.html

Audience Portugal Online Marketing

shared by Pedro Gonçalves on 19 Dec 13 - No Cached
  • Durante os últimos seis meses do ano, 78 por cento dos inquiridos portugueses geriu o perfil numa rede social, face a 68,3 por cento da média mundial, e 91 por cento visitou a página de um amigo, superando também os 78 por cento do ponto de vista global.
  • Relativamente à interação com as marcas, 48 por cento dos internautas portugueses revelaram que usam as redes sociais para conhecerem as novidades alusivas aos produtos, 38 por cento para exporem uma situação pessoal ou apresentar uma reclamação e 34 por cento para solicitar ajuda ou conselho.
  • o estudo conclui que os consumidores tendem a ligar-se a marcas respondam a cinco necessidades básicas: relacionamento, diversão, aprendizagem, progressão e reconhecimento.
Pedro Gonçalves

Google's Top 2013 Search Terms In Asia Hint At Online Trends That Might Go Global | Tec... - 0 views

techcrunch.com/...ne-trends-that-might-go-global

Trends

shared by Pedro Gonçalves on 18 Dec 13 - No Cached
  • Attack of Titans. In addition to Japan, it was also a top 10 search term in Korea, Hong Kong and Taiwan. Combined, the results meant that searches for the show trended higher globally than Mad Men or Homeland combined.
  • its popularity in Asia helped the valuation of its maker, GungHo Online Entertainment, which TechCrunch’s Kim-Mai Cutler profiled in June, soar to as much as 1.546 trillion yen, briefly overtaking Nintendo’s market cap.
  • In Taiwan, MMORPG Fantasy Frontier was a major hit. An English-language version called Aura Kingdom will be launched soon.
Pedro Gonçalves

Sweden's Advertisers Warm to Content Marketing - eMarketer - 0 views

www.emarketer.com/...1010460

Online Marketing Content Marketing

shared by Pedro Gonçalves on 18 Dec 13 - No Cached
  • A majority of Sweden’s advertisers now use some form of content marketing to enhance their brands
  • While 69% of those polled said they knew what content marketing was, nearly one-quarter (23%) said they had heard of it but didn’t know about it.
  • Among marketers who had content strategies, 80% said that form of marketing was at least somewhat effective at strengthening their brand, and a similar number said it nurtured existing customer relationships. More than half said it was effective for finding new customers. It was less good at generating direct sales, according to this sample.
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  • Nearly all the advertisers polled (92%) said they aimed content marketing at their customers, and 54% targeted prospects. Six in 10 also created content designed for journalists or others in the media. The most popular approach—mentioned by 65%— involved placing content on both print and digital platforms, while 43% used only digital channels.
  • Facebook was the runaway winner when it came to distributing branded content; 84% of advertisers said they had used it, and a further 11% planned to do so in the future.
  • More than three-quarters (78%) of those polled said they had produced newsletters, and 12% intended to do so, while 74% had posted content on properties such as partner websites. Pinterest was one of the least compelling propositions for these advertisers. Just 8% said they had used it to post content, and 3% planned to do so; 73% said they weren’t even considering it at the moment. Despite the growing enthusiasm for content marketing, content-related budgets remain rather low, judging by this research. More than two in five respondents (42%) reported that their company spent less than SEK1 million ($147,711) on these initiatives, and 24% spent between SEK1 million and SEK5 million ($738,552). Yet only 6% said they had no funds at all for content marketing. In another vote of confidence for content, 53% of advertisers said their content budgets would increase in 2014.
Pedro Gonçalves

Maioria do tráfego na Internet não é feito por humanos - Expresso.pt - 0 views

expresso.sapo.pt/ao-e-feito-por-humanos=f846360

Internet Web Social Media

shared by Pedro Gonçalves on 16 Dec 13 - No Cached
  • De todo o tráfego gerado este ano na Internet, 61,5% não foi feito por pessoas, mas sim por bots
  • Em comparação com o ano anterior é possível constatar um aumento de 21% no tráfego total de bots
  • Uma grande parte destes bots, 20,5%, correspondem a perfis falsos de pessoas que tentam interagir com os utilizadores através das redes sociais.
Pedro Gonçalves

61 Languages Found On Twitter. Here's How They Rank In Popularity. - 0 views

thenextweb.com/...-twitter-heres-rank-popularity

Twitter Social Media

shared by Pedro Gonçalves on 15 Dec 13 - No Cached
  • English tops as the number one language on the microblogging platform, with Japanese, Spanish, Malay, and Portuguese rounding out the top five, respectively.
  • the majority of activity on Twitter comes from the United States. In June 2013, 3.7 billion Tweets were sent from the country with Japan coming in second with 1.8 billion. However, in looking at the number of active Twitter users worldwide by quarter, in Q3 2013, the US had approximately 50 million active accounts compared to the remaining 182 million from around the world.
Pedro Gonçalves

Want To Get More Retweets? Try Doing This (And This, And This) ⚙ Co.Labs ⚙ co... - 0 views

www.fastcolabs.com/...y-doing-this-and-this-and-this

Twitter Social Media Management

shared by Pedro Gonçalves on 14 Dec 13 - No Cached
  • Although peak Twitter hours coincide with the workday, retweets are actually higher during our off hours. On average, we retweet more on Sundays than we do on any other day of the week, and Twitter sees more retweet activity from 10-11 p.m. than it does for the rest of the day. Hashtags and at-replies help: The use of hashtags and at-replies was also found to have a positive effect on the amount of times a tweet would be retweeted.
  • tweets with images are almost 25% more likely to get retweeted--an increase from .404 retweets/1K followers to .496 retweets.
  • tweeting in all caps will net you .8 retweets on average per 1,000 followers, as opposed to tweets with only one-tenth of their text in caps, which averages out to .147 retweets per 1,000 followers.
Pedro Gonçalves

Gmail To Marketers: Drop Dead - ReadWrite - 0 views

readwrite.com/...google-gmail-update-photos

Email Email Marketing Gmail

shared by Pedro Gonçalves on 14 Dec 13 - No Cached
  • Google on Thursday updated its Gmail service so that you'll never have to click that pesky “Display images below” link again. Gmail will now automatically display images in email, the catch being that Google will host those images on its own servers. Prior to the change, most emailed images would be loaded from third-party servers—often enough, those of marketers.
  • But by filtering these photos through its own servers, however, Google may have shut out the use of Web bugs or beacons—bits of code that lets an advertiser know that an email has been opened. Marketers use images as beacons because, at least until now, services like Gmail would upload such images from an advertiser’s own web server. Any image can be a beacon, even an invisible one no more than a pixel wide.
  • the following likely consequences for his audience: Marketers won't be able to tell whether you've opened an email for the second or subsequent time Web bugs won't report reliable geolocations for opened emails, as they'll pick up the IP addresses of Gmail servers, not recipients Countdown clocks sent as animated images won't show the right time if email is opened a second or subsequent time Analytics will only track the first time an email is opened Marketers won't be able to update or change images once they're sent out
Pedro Gonçalves

Publishers Nervously Await The Facebook "Correction" - 0 views

www.buzzfeed.com/...-await-the-facebook-correction

Facebook Online Publishing

shared by Pedro Gonçalves on 13 Dec 13 - No Cached
  • Recent changes to Facebook’s News Feed algorithms have lavished online publishers with unprecedented referral traffic, creating a ripple effect throughout the news industry. In September, stately newspaper sites set a digital traffic record, seeing an 11% gain in visitors since June, while Facebook referrals from BuzzFeed’s diverse partner network of sites increased by 69% from August to October.
  • But traffic-bound publishers are growing anxious that yet another algorithm change could erase the big gains of the last few months — that traffic could disappear just as quickly as it came. “We’re starting to get very nervous,” one staffer at a major paper told BuzzFeed. “It’s scary that they can get everyone hooked on such high referral traffic then take it away so quickly with a quick flip of their algorithm,”
  • “They’re gonna keep tinkering with the algorithm, so I expect the referral surge will taper off. I’m not worried, though. Facebook has a hundred billion reasons why they need to support ‘high-quality content,’ which means they won’t abandon publishers anytime soon.”
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  • At the very least, Facebook’s decision to move beyond treating all “likes” as equal has introduced a new sense of instability. Publishers are beginning to regard Facebook less as a system to be figured out, or gamed, than an ever-changing mystery. A strong ally, until it isn’t. “We went up for one of their summit things a few weeks ago and we got the sense they didn’t even really know how this massive beast they have actually works,” one staffer at a major magazine told BuzzFeed of News Feed’s influence. “And that they can make or break entire companies.”
Pedro Gonçalves

The Post-PC Era Begins In Earnest Next Year - ReadWrite - 0 views

readwrite.com/...artphone-pcs-install-base-2014

Mobile Mobile Web PC

shared by Pedro Gonçalves on 12 Dec 13 - No Cached
  • To date, there are still more installed PCs in the world than there are smartphones or tablets. Next year, that's likely to change.  According to projections from mobile analyst Ben Evans, the number of smartphones in use around the world will pass that of PCs for the first time next year. According to a chart from Evans, the estimate of installed PCs in the world is a little north of 1.6 billion. The global install base of smartphones is near 1.3 billion and growing at a much faster clip than PCs. If you add tablets into the equation (with a tick more than 200 million installed across the world) then mobile devices are almost on par with PCs already. Evans predicts that the total number of installed smartphones in the world will eclipse PCs in 2014 sometime in the second quarter.
  • IDC predicts that 314.2 million PCs (desktop and laptop/notebook) will be shipped in 2013, down from 349.4 in 2012. That is a 10.1% shortfall year-over-year, the biggest single year drop in PC history.  On the other end, smartphones are predicted to eclipse one billion shipments this year. IDC shows smartphone shipment growth of 39.3% year-over-year with little sign of slowing down.
  • IDC predicts that 1.7 billion smartphones will ship in 2017, versus estimated PC shipments of 305.1 million. Shipments, of course, don't equal sales of actual devices to consumers. It is also important to note that even sales do not mean an addition to the installed base, as many as older models are replaced by newer ones. In aggregate, the install base rises over time—just not at the rate of shipments or sales. 
Pedro Gonçalves

7 Critical Mistakes You're (Almost Certainly) Making On Social Media | Fast Company | B... - 0 views

www.fastcompany.com/...rtainly-making-on-social-media

Social Marketing Social Media Management

shared by Pedro Gonçalves on 11 Dec 13 - No Cached
  • “Marketers are on social media to sell stuff,” Vaynerchuk says. “Consumers, however, are not … If you want to talk to people while they consume their entertainment, you have to be their entertainment.” If users are on Instagram to see beautiful pictures, don’t interrupt their experience by posting a picture of a coupon. Instead, post a beautiful picture of your product in a picturesque setting.
  • hashtags are like waves--and the best way to surf is to ride the wave, not create it. “You’re not single-handedly getting a hashtag to trend on Twitter unless you’re the Biebs,” Vaynerchuk wrote on his blog. “On the flip side, your ability to pay attention to what’s going on and jump into it, over-indexing the performance of a normal tweet, is pretty consistent even for people who are somewhat average social media users.”
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