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Pedro Gonçalves

Communications, Social Networking Among Top Smartphone Activities in Western Europe - e... - 0 views

  • In 2014, internet penetration in the main Western European markets will continue to vary substantially, from 58.0% and 64.0% in Italy and Spain, respectively, to more than 74% in France and Germany.
Pedro Gonçalves

WhatsApp deal - Facebook snaps up messaging service in their largest acquisition | Tech... - 0 views

  • Facebook announced the purchase of the mobile messaging service WhatsApp on Wednesday, in a $19bn deal that represents the social media company’s biggest acquisition yet.
  • The deal is a big bet for Facebook, which has until recently struggled to convince investors of its strategy for mobile.
  • Facebook’s successful bid comes after Google reportedly made a $1bn offer for the company last year.
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  • Facebook is making the purchase in a mix of cash and stock. WhatsApp will receive $12bn in Facebook shares $4bn in cash and an additional $3bn in restricted shares that will be paid out to executives at a later date. The company will operate as an autonomous unit.
  • The massive acquisition - Facebook’s largest ever - comes as tech firms are fighting to build their mobile businesses. WhatsApp is particularly big in Europe and Latin America where its market penetration is thought to top 80% in countries including Brazil, Germany, Portugal and Spain.Last year Facebook made an unsuccessful $3bn bid for SnapChat
  • Facebook faltered after its share sale in May 2012 as analysts worried the company was losing out as its users moved to mobile. It has since recovered and has concentrating on building up its mobile business. But the company has also warned that teenagers are cooling on its service.Sanchez said that the “social messaging” services like WhatsApp, WeChat and Snapchat were attracting a younger audience. In China the services have even been linked to bank accounts and can be used to make purchases at stores and restaurants including McDonalds.
  • 450m - number of people using the service each month70% - proportion of those users active on a given day
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