Best content in @Publish | Diigo

A new study shows that readers find their minds wandering when using iPad versions of magazines. Publishers had always figured that the iPad magazine, being an interactive experience, would necessarily be different from the print incarnation, with readers bouncing around a bit. But the reality exceeds even that expectation.
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"We thought that of course there's a lot of activity going on on an iPad, when there's so many things you can be doing -- between email, Netflix, playing games, reading magazines -- but they're actually bouncing around a lot more than we thought,"
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the hope for many in publishing was that iPad magazines would be so engrossing that they would be "sticky," holding an audience captive similar to the way paper magazines do. In the ideal, rosiest scenario, from both the editorial and advertising standpoint, iPad magazines would lure readers, keep them there, draw their attention to elegant ads, and occasionally lead to direct purchases as a result of that ad.
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"Publishers seemed to have this fantasy that iPad would allow them to call time out on the Internet," Gene Liebel, a partner at the interactive agency HUGE, tells Fast Company. The idea is that for 10 years, publishing suffered from the Internet and its indignities, but that all of a sudden, thanks to the benevolent Steve Jobs, "now we're back, now we're gonna call a time out, start over, sell magazines at full price with immersive ads," and so on. But the tablet isn't some new digitally enabled omnibus magazine. "The tablet in the home is really one more Internet device," says Liebel. "Safari is still by far the biggest app. So the idea that everyone would go home and have 20 paid content apps and that's their new lifestyle is not even close to true."
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Why Curation Is Important to the Future of Journalism - 0 views

mashable.com/...curation-journalism

Curation Journalism Content Strategy

shared by Pedro Gonçalves on 11 Mar 11 - No Cached

Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator.
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with the push of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources (blogs, mainstream media, social networks), a vacuum has been created between reporter and reader — or information gatherer and information seeker — where having a trusted human editor to help sort out all this information has become as necessary as those who file the initial report.
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“Curation,” says Sayid Ali, owner of Newsflick.net, “gathers all these fragmented pieces of information to one location, allowing people to get access to more specialized content.”
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Curators help navigate readers through the vast ocean of content, and while doing so, create a following based on several factors: trust, taste and tools.
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Building trust is important to validating curation as an evolutionary form of journalism, and many curators believe they should be held to the same standards as journalists.
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more often than not, reporters stay within the confines of their beat. Curators don’t have to.
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Curators also seem to fall into one of two categories: Aggregation and reblogging content without any editorializing, or providing additional thoughts as part of their reblog, retweet, etc.
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Even though curators share certain characteristics of editors, they don’t enjoy the exact same role. When a curator gathers information for their community, the content is something they are passionate about. Reporters, as we’re taught, are not supposed to be passionate and interject opinion into their story.
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Many news organizations, for example, are on Tumblr acting as curators, reblogging not only their publication’s content, but also other news sources that are relevant to their audience.
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