Skip to main content

Home/ Groups/ @Publish
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
Pedro Gonçalves

UK Seniors Choose Facebook - eMarketer - 0 views

www.emarketer.com/...1010484

Social Media UK Audience

shared by Pedro Gonçalves on 27 Dec 13 - No Cached
  • Of the social networks used by UK seniors, Facebook is the clear winner. A Kantar and TNS Omnibus survey conducted in July 2013 showed 18% of UK consumers ages 65 and older used Facebook. However, usage was considerably lower among this cohort for Google+ (6%), LinkedIn (4%), Twitter (3%) and even more scant for other networks. In reality, the vast majority of seniors (74%) said they used “none of these,” a negative response rate considerably higher than for any other age group studied.
  • seniors’ Facebook penetration is expected to decrease between 2014 and 2017, suggesting that some will choose to no longer use the platform.
  • When it comes to Facebook penetration among UK seniors who are social media users, the index will be much higher, at 96.4, in 2014, and will then dip slightly to 95.2 by 2017.
  • ...2 more annotations...
  • Twitter use among UK seniors is a relatively rare activity
  • The relative complexity of setting up a Twitter account, added to the fact that few of their peers use the service, can be a turn-off for seniors when compared with Facebook’s relative simplicity and popularity.
Pedro Gonçalves

In Europe, Content-Sharing on Twitter Near-Even with Facebook - eMarketer - 0 views

www.emarketer.com/...1010490

Social Media Social Media Management

shared by Pedro Gonçalves on 30 Dec 13 - No Cached
  • In Europe, according to research from Gigya, content-sharing via Twitter is almost as popular as via Facebook—unlike in any other region in the world. Facebook was the winner in every region of the world, according to the Q3 2013 study of clients using Gigya technology to facilitate sharing. Only in Europe did Twitter come so close to Facebook’s lead
Pedro Gonçalves

73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In Popularity, Faceboo... - 0 views

techcrunch.com/...pew-social-networking

Social Media Audience

shared by Pedro Gonçalves on 02 Jan 14 - No Cached
  • the percentage of adults using the social networks of Facebook, LinkedIn, Pinterest, Twitter or Instagram to communicate with each other is now at 73%, and Facebook — the world’s largest social network with 1.19 billion users — remains the most popular in the U.S., with 71% of U.S. adults using it.
  • That’s four percentage points up from last year’s 67%
  • inkedIn — site that bills itself as the “professional” social network focused on networking, job hunting and professional information and news — is hanging on at number-two, with 22% of U.S. adults using it — up 2% on last year. Close behind it is Pinterest — which has vaulted over Twitter to number-three position with 21% usage.
  • ...4 more annotations...
  • Twitter — despite the different services that it has launched to increase engagement like Twitter Music other discovery services; and despite the increased attention around its IPO — has only grown by two percentage points to 18%. Hot on its heels is Instagram at 17%. Google+ does not make it into the top-five mix — not because of its lack of popularity; but because Pew says it did not include it in its survey questions.
  • when it comes to frequency of use, the rankings change. Facebook continues to remain at the top in the daily rankings, with 63% of people accessing it on a daily basis. Instagram — last in the general rankings — is not far off and in second place, with a 57% daily use. Similarly, its weekly and “less often” rates are also close, respectively at 22%/20% and 14%/22%. (
  • Twitter may overall be seeing less usage in general than Pinterest but those who are on it appear more engaged: some 46% of Twitter users are on it daily for their quick fix of quips made and received. Pinterest, in contrast, has a fairly low rate of daily usage, with 23% of its users visiting on a daily basis. Facebook, Instagram and Twitter also are generating a significant amount of mulitple-times-per-day use, with 40% at Facebook, 35% at Instagram and 29% at Twitter, Pew says. LinkedIn, meanwhile, has a lot of work to do, with only 13% of its users going there daily.
  • Pew notes that for now it looks like Facebook is partly winning because of how it has managed to appeal to a wide range of users — a pretty impressive turn for widening its reach, considering that it started out as a network restricted only to university networks. The demographic data for other networks stands in contrast to this: Pinterest “holds particular appeal to female users”, with women four times more likely as men to be Pinterest users; LinkedIn is “especially” popular among college graduates and internet users in higher income households. Twitter and Instagram resonate with urbanites and younger adults, and non-whites. (Facebook has over 70% usage among whites, Hispanics and black users, Pew notes.) All of them, excepting LinkedIn, has its highest proportion of users in the 18-29 age bracket; LinkedIn is more popular with the 30-49 group. Among those who say they use only one social networking site, Facebook is a clear winner with 84% selecting it as their sole site, with the others lagging behind by a very far stretch: 8% solely use LinkedIn, 4% solely use Pinterest, and Instagram and Twitter each picked up only 2%
Pedro Gonçalves

Facebook: We're getting better at measuring the 20 percent rule - Inside Facebook - 0 views

www.insidefacebook.com/...-measuring-the-20-percent-rule

Facebook Social Marketing

shared by Pedro Gonçalves on 02 Jan 14 - No Cached
  • Facebook announced to advertisers that it has gotten better at measuring its own 20 percent rule — the guideline that an image advertisement can contain no more than 20 percent text.
  • There are two things that don’t count against the 20 percent rule: Pictures of products that include text on the actual product Photos of products in real situations or photos of products with a background
Pedro Gonçalves

Quem lê jornais online? - Briefing - 0 views

www.briefing.pt/...quem-le-jornais-online.html

Online Journalism Audience Portugal

shared by Pedro Gonçalves on 03 Jan 14 - No Cached
  • Netpanel, em novembro 3657 mil portugueses acederam a partir de computadores pessoais a sites de jornais, revistas e de informação online, ou seja, 63 por cento dos internautas portugueses. O site do Público foi o mais visitado em novembro, a partir de computadores pessoais, registando 1386 mil utilizadores únicos, segue-se o Expresso com 1198 mil utilizadores únicos e o Correio da Manhã com 1184 mil visitantes diferentes. O Jornal de Notícias contou com 933 mil utilizadores únicos, o Diário de Notícias com 902 mil, o Sol com 761 mil e o iOnline com 490 mil. Segundo o estudo, são na maioria homens, da Grande Lisboa, indivíduos de classes mais elevadas e mais velhos que acedem a estas páginas.
  • Os indivíduos das classes mais altas preferem o Sol, enquanto os internautas com idades compreendidas entre os 35 e os 44 anos preferem o Expresso.
    • Pedro Gonçalves
      Pedro Gonçalves on 03 Jan 14
       
      !!??
Pedro Gonçalves

Digital Ads: How Facebook, Google, And Twitter Target Us - ReadWrite - 0 views

readwrite.com/...zation-google-facebook-twitter

Advertising Online Advertising Remarketing

shared by Pedro Gonçalves on 03 Jan 14 - No Cached
  • The National Newspaper Association reported print advertising has dropped 60% over the past seven years. And magazine print advertising has not fared much better, dropping 38% in the same period of time.
  • Remarketing is a form of behavioral targeting that allows advertisers to serve messages to people who have previously visited a particular website. A snippet of code is placed on a webpage or set of pages and when a person visits the page, they are cookied. A cookie acts like a tracking tag and enables the ad to “follow” individuals around the web.
Pedro Gonçalves

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Fou... - 0 views

www.fastcodesign.com/...l-you-wont-believe-what-they-f

Social Media Content Strategy Virality

shared by Pedro Gonçalves on 06 Jan 14 - No Cached
  • Recent research suggests that emotions hold the secret to viral web content. Articles, posts, or videos that evoke positive emotions have greater viral potential than something that evokes negative feelings, but both do a better job recruiting clicks than neutral content. The finer details tell a similar story: triggering high-arousal emotions, such as anger or humor, is a surer path to click gold than triggering low-arousal ones, such as contentment or sadness.
  • positive emotions best negative ones, any emotion bests none at all.
  • content evoking high-arousal emotions (in this case, awe, anger, and anxiety, emotions that tend to whip us into action) went viral more often than articles evoking a low-arousal emotion (sadness, an emotion that often leaves us subdued).
Pedro Gonçalves

Nearly Half of Western Europeans Will Use Mobile Web This Year - eMarketer - 0 views

www.emarketer.com/...2

Mobile Mobile Web

shared by Pedro Gonçalves on 07 Jan 14 - No Cached
  • In Norway, the leading country in the region, 63.5% of the population will use a mobile phone to access the internet at least once per month in 2014. With Denmark and Sweden a few points behind, and Italy lagging other countries with an expected 42.7% of the population using the mobile internet via phone, Western Europe will average 48.2% mobile phone internet penetration this year.
  • Western Europe’s mobile phone internet user base is expected to undergo steady growth, primarily driven by smartphone adoption. Between 2013 and 2017, the penetration rate of mobile phone internet users among mobile phone users will rise from 49.0% to 77.8%.
Pedro Gonçalves

Digital advertising 2014: The term 'social media' will be used less and less - Economic... - 0 views

articles.economictimes.indiatimes.com/...uilding-social-media-platforms

Social Marketing Mobile Marketing Online Advertising

shared by Pedro Gonçalves on 09 Jan 14 - No Cached
  • Primetime will be all the time, every hour, every day, as time spent on digital networks, especially mobile, continues to surge.
  • As the first truly global technology, a marketer's online strategy is now — or should be — synonymous with their mobile strategy.
  • While great work will be seen on many screens, brands will be discovered first on mobile in 2014.
  • ...1 more annotation...
  • Digital marketing tools will level the playing field for businesses of all sizes —powerful targeting and measurement tools once reserved for big brands with deep pockets will now be available to smaller companies, too. All businesses need to reach new and prospective customers.
Pedro Gonçalves

How Marketing Will Change In 2014: The Creative Forecast | Co.Create | creativity + cul... - 0 views

www.fastcocreate.com/...-in-2014-the-creative-forecast

Marketing Advertising Trends

shared by Pedro Gonçalves on 11 Jan 14 - No Cached
  • According to the many advertising leaders we surveyed, connected devices and wearable technology--or, more broadly, the Internet of things--are top of mind for 2014. But where the last decade of digital experimentation has generally made technology front and center of an experience, the feeling is that the general relationship with technology has now matured to a point where it doesn’t need to be the star of the show. Instead, people are predicting a more seamless integration of technology into brand’s efforts. Or, as Scott Prindle, partner/chief digital officer, Made Movement puts it: “I think we'll see interesting opportunities to use technology to save us from technology.”
  • We'll see a trend towards ambient intelligence where our devices learn about our individual habits and interests, anticipate the kinds of information we're looking for, and surface it at the right time and in the right place. Our technology will be doing more work for us in the background, helping to free up the time that we're currently spending staring at screens.
  • It's better to try to invent the future rather than predict it.
  • ...3 more annotations...
  • Our social feeds will continue to be under siege by the world of inane crap. Truly great content and masterful storytelling will be the only thing that breaks through the morass. The best brands and agencies will focus on this.
  • Share-worthy content will become the Holy Grail.
  • There are no experts in this business, and we find that everyone can use a digital brush-up, including clients. If you want to sell innovation, everyone needs to know how to evaluate and measure it. Creating the right conditions for innovation is essential. And you don't just do it once. It has to be done regularly.
Pedro Gonçalves

Wearable gadgets not ready for prime time, tech watchers say | Reuters - 0 views

uk.reuters.com/...earables-idUKBREA0905N20140110

Wearable Tech Trends

shared by Pedro Gonçalves on 11 Jan 14 - No Cached
  • Despite the hoopla, wearable gadgets like wristwatches for checking your text messages or eyeglasses that capture video are unlikely to make a splash with consumers anytime soon, given the clumsy designs, high prices and technological constraints of many of the current offerings.That is the conclusion drawn by many industry executives and analysts who trolled the vast exhibition halls of the Consumer Electronics Show in Las Vegas this week.Most of the wearable products on display at the industry's premier showcase looked like awkward attempts to shoehorn technology into new forms without an original or compelling benefit for the wearer, skeptics say.
  • "For wearables to finally match up with the hype, (they have) to be a true solution, where it isn't about the technology - it's about what the technology enables you to do, something you couldn't do before,"
  • The wearables mania gripping the industry is in part a response to slowing smartphone and tablet markets. After growing 39 percent in 2013, global smartphone shipments are forecast to expand by just 18 percent annually through 2017, with prices steadily falling, according to market research firm IDC. Tablet shipments are seen up 22 percent this year, compared with 54 percent in 2013.
  • ...2 more annotations...
  • A survey by Wakefield Research, commissioned by U.S. cloud-services company Citrix Systems (CTXS.O), last November found 91 percent of respondents were excited about wearables, but 61 percent said they had no plans to purchase one.
  • Epson (6724.T) unveiled a $700 pair of eyeglasses that allow the user to simultaneously view data about objects they are looking at.
« First ‹ Previous 1361 - 1380 Next › Last »
Showing 20▼ items per page