@Publish

The site posted on its Facebook for Business blog that pages will likely soon see a decrease in organic reach as a result of recent changes to the News Feed algorithm.

People are connecting and sharing more than ever. On a given day, when someone visits News Feed, there are an average of 1,5001 possible stories we can show. As a result, competition for each News Feed story is increasing. Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality. Facebook notes that page admins can try advertising and boosting posts to make up for the loss in reach: As the dynamic nature of News Feed continues to follow people’s patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well.

Back in April, the fast feeder was re-launching its Facebook page and in an effort to get a fresh start, offered all of the followers of its previous page a free Big Mac to not join the new page (giving away up to 1,000 Big Macs). The rationale: the brand had low engagement and a lot of fans whose activity consisted of making negative cracks and asking for discounts. In the wake of the stunt, about two-thirds, or 28,000, of its Facebook fans took up the offer, leaving just 8,000 fans on the new page.

Burger King Scandinavia marketing director Sven Hars stands by the decision to prioritize quality over quantity. "This campaign gave us the opportunity to get rid of all the fans that just liked us because of freebies," says Hars. "We stopped focusing on how many likes we had, and put time and resources into finding out what to talk about and how to engage our fans."

By aggregating personal data and preferences based on your check-ins, applications can begin to tailor suggestions for you, effectively driving decision-making and transactions. 

With Foursquare’s latest iOS update, the company is continuing its vision of telling you where to go next, not just where you are.

Foursquare is rolling out push notification recommendations and an application redesign that makes it easier for users to find out what’s happening around them.

Twitter has confirmed our scoop with the announcement of Tailored Audiences - its name for retargeted ads. Available globally to all advertisers via a slew of adtech startup partners, advertisers will be able to target recent visitors to their websites with retargeted Promoted Tweets and Promoted Accounts.

Twitter’s users are on mobile. Seventy percent of its ad revenue already comes from the small screens, and it likely follows that a majority of engagement is on mobile, too.

retargeting happens like this. You visit a website, say a travel booking site, and look at a page for buying a flight to Hawaii. You chicken out at the last minute, don’t buy, and navigate away, but the site has dropped a cookie for that Hawaii flight page on your browser. Then, when you visit other sites or social networks that run retargeted ads, they detect that cookie, and the travel site can show you an ad saying “It’s cold in SF. Wouldn’t a vacation to Hawaii be nice?” to try to get you to pull the trigger and buy the flight it knows you were already interested in. But without cookies on mobile, you can’t retarget there… …unless you can tie the identity of a mobile user to what they do on the computer. And Twitter can. It’s one of the few hugely popular services that individuals access from multiple types of devices.

social media scientist Dan Zarrella found in research prior to this change that Tweets using pic.twitter.com links were 94% more likely to be Retweeted.

Dan also found that Tweets including Instagram links were 42% less likely to be Retweeted.

Favorites increased quite a lot. Along with Retweets in the graph below, this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content. This could explain why clicks didn’t increase as much--if Twitter is hoping to increase engagement on average with Tweets within your stream, it appears it’s working from our early indications.

Today Facebook announced an update to its news feed ranking that emphasizes shared news posts over memes and similar airy material that's often shared on the social network.

Facebook’s push to incorporate more news into timelines could be a response to Twitter’s success as a news platform. According to Pew Research, Facebook still has some catching up to do—only 47 percent of Facebook’s total users get their news on the site, compared to 52 percent of users on Twitter.

Facebook says people prefer “high quality content” over popular memes, so the company is putting an emphasis on tracking how frequently articles are clicked on from news feed on mobile to deliver more relevant posts.

Design thinking, however, is a slightly murky concept that means different things to different people. At heart, though, it is about fusing the creative and open-ended with the analytical and operational

For us, there are two broad skill sets--strategy and design--with no buffer in between to organize them and tell them how to work together.

a lot of organizations take a slightly patronizing view of design and creative types, assuming they can’t really be expected to understand and manage things like budgets. We assume the opposite--that everyone can and should be a good businessperson.

Tumblr is letting brands buy their way into the list of what's trending on the platform's mobile product.  The Yahoo-owned social blogging site said today that it would sell Sponsored Trending Blog placements to brands looking to post messages via Tumblr's mobile app. The new ad format is Tumblr’s second on mobile and fifth advertising product overall