@Publish

Tools to publish better content: All the metrics for positive interactions (likes, comments, shares and clicks) and negative interactions (hide post, hide all posts, report as spam, unlike page) have been aggregated into a post-specific score card. Facebook says this lets marketers evaluate positive and negative metrics side-by-side for each post. Insights about people interacting with your page: Page Insights now allows administrators see not only who they’ve reached but also who they have engaged. This should be useful for figuring out how content resonates with different audiences.

According to a massive body of psychological research, a powerful phenomenon called the "mere exposure effect" compels people to develop a preference for specific content simply because they are familiar with it. In social psychology, it’s called the "familiarity principle." We are all drawn innately toward that which we recognize. It makes sense that we would prefer stories that are architecturally similar to other stories we’ve heard in the past.

An intrinsically human narrative, the Slaying the Dragon strategy is the platform for many of humankind’s most celebrated stories. From Beowulf to Jaws, the American Revolution to the Arab Spring, this is the story of the hero (for most marketing content, this is the product or brand) who ventures bravely forth to selflessly slay the dragon in order to protect those the hero loves (for marketing, the consumer).

Microsoft's own employees admit the one big drawback for Windows 8: this is an operating system designed for touch screens, which many legacy PCs don't have yet. This means Windows 8 market penetration is reliant on brand-new laptops and PCs that do have touch-screen capabilities, or the sales of mobile devices like tablets and smartphones.

If you still want to work in the tech world but are reconsidering coding, designer Nick Marsh suggests doing something coders find useful. Brilliant as great developers are, there are plenty of things that they hate doing or are just no good at. Coding requires a level of focus bordering on tunnel vision, and if there’s one thing developers hate, it’s distractions. For a coder “distractions” mean dealing with business people, management, customers or, in fact, anyone outside the engineering team. If you want to get popular with developers, spare them from some of these interactions, which they often see as a shocking waste of their time. A great product manager, for example, is as crucial to success as a competent coder. It doesn’t matter how clear the code is, if nobody wants the product. Translate the language of the developers into that of the users and vice versa. Promote the product. All makers of creative work want their work to be used. Marsh concludes that it’s much more important to understand coders than to understand code