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Contents contributed and discussions participated by Pedro Gonçalves

Pedro Gonçalves

Facebook Q2 User Stats: 955M Monthly Active Users, 552M Dailies (And 543M Monthlies On ... - 0 views

  • Worldwide, the site had 955 million monthly active users in June, up 55 million from the 900 million it had announced in April. Meanwhile, daily active users account for more than half of the monthly total now, at 552 million for June — broadly, this fits the historical trend of more than half of all users coming back every day.
  • Meanwhile, within that 955 million monthlies number, mobile has also continued to grow, reaching 543 million last month. A look at year-over-year percentage growth shows mobile’s growing importance. While MAU grew by 29%, and DAUs by 32%, mobile MAUs grew by 67%.
Pedro Gonçalves

Digital Intelligence: The Backbone of Customer Experience Management - 0 views

  • Forrester Research defines digital intelligence this way: The capture, management and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization and execution of marketing tactics and business strategies."
Pedro Gonçalves

You'll Need More Than Facebook To Smash The Wall Between You And Your Customers | Fast ... - 0 views

  • It's no longer enough to have a website, mailing list, Facebook page, or even a mobile application. Businesses need to create and maintain digital assets that are core to how they operate, provide real value to users, and support them appropriately
  • On Facebook, only 16 percent of a brand’s fans actually see any one post.
  • You can leverage existing social networks and ads to propel awareness of your new platform or product or to get a quick spike in sales or awareness, but the home base of your direct-to-consumer initiative should be a site owned and controlled by you.
Pedro Gonçalves

How to Optimize Your Mobile Website - 0 views

  • comScore reported earlier this year that there are more than 100 million smartphone users in the United States alone and mobiThinking reports there are now more than 1.2 billion mobile web users worldwide, accounting for more than eight percent of total web traffic.
  • Gartner predicts mobile will be the number one Internet access device as early as next year.
Pedro Gonçalves

Why Short-Form Video Is The Future Of Marketing | Fast Company - 0 views

  • Study after study after study shows that more people are using the internet to consume video. In April 2012, ComScore reported that the average viewer watched nearly 22 hours of video in a single month. Most likely, those 22 hours were broken into many short-form videos, each being watched for just a few minutes at a time. The market is moving more toward catering to the Facebook generation's attention span--quick videos that are aimed to inspire, provoke, or excite. Likewise, the viewing experience on tablets devices such as the iPad make short-form content even more enjoyable.
Pedro Gonçalves

BBC News - Rural Chinese get online as mobile overtakes desktop - 0 views

  • For the first time, desktop computers are no longer the leading method for the country's 538 million connected citizens to get online
  • Mobile internet users now number 388 million, up almost 10% since the start of the year.
  • With more than a billion people using mobile phones, China is already the largest mobile market in the world.
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  • According to a report by Needham & Company earlier this month, China became the largest smartphone market in the world, with more than 33 million sets of mobile phones sold in China compared with 25 million in the USA at the same time, and the growth rate was a stunning 164%
Pedro Gonçalves

Google Search Shapes Memory, New Research Shows - 0 views

  • In the past decade, we have retrained our minds to google just about everything we want to know, according to new research by Betsy Sparrow, Jenny Liu and Daniel M. Wegner. “The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves,” the researchers, who are based at Columbia University, University of Wisconsin, and Harvard respectively, write in the July issue of Science.
  • When posed a question, people are primed to think of computers, and when they expect to have access to future information, they have lower rates of recall about the actual information and enhanced recall of where they can find the information.
  • Whether or not participants had been instructed to remember the information had no impact on recall. However, whether or not they believed the information would be available to them later had a negative impact.
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  • Another experiment tested participants' ability to remember both information stored and where it was stored on a computer. The results suggested that computer users were more likely to remember the folder a piece of information was stored in than the information itself.
Pedro Gonçalves

Online Video Increases, Video Ad Dollars Follow - 0 views

  • According data from comScore, the amount of video watched via the Internet continues to climb. In June, 33 billion videos were viewed online.
  • Where are people getting all of this video content? Google Sites (primarily YouTube) is leading the pack. In June, Google attracted 154, 507 million unique users that viewed an impressive 1,238.1 minutes per video.
  • comScore shows Google led the market for video ads in June by serving up 1.41 billion ads that reached almost 25 percent of the total US population.
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  • Traditional television viewing is on the decline. Even when people use televisions as a device, they use connected devices to access Internet-based content via Netflix, Hulu, YouTube and other digital providers. 84.8 percent of the US Internet audience viewed online video in June. We are quickly moving to a future where Internet viewing is the norm and traditional network programming is a significantly lagging second.
Pedro Gonçalves

7 Tips for Creating a Social Media Plan for Your Business | Social Media Examiner - 0 views

  • A good rule of thumb is to talk about your customers and your industry 80% to 90% of the time, and then discuss your own business. That means you need to start a blog, write white papers, explore trends, release case studies and create infographics.
  • Post frequently and do it consistently. Your ideal goal should be some kind of content every couple of days or so. Avoid going longer than a week without posting.
  • Thorough, in-depth articles and papers will position your business as an industry expert and thought leader, and keep your fans and followers (and even competitors) looking to you.
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  • A talented team can give you a richer, more robust presence than you could ever achieve on your own.
Pedro Gonçalves

Confab 2012: A New Path for Content Strategy - Scatter/Gather: a Razorfish blog about c... - 0 views

  • at the conference there was also a welcome developing story urging content strategists to expand the range of their work and take a more active role in creating new ways of consuming, sharing, and dreaming up ways that content can be transformative. It’s a progression from, “I found what I was looking for” to “Look what I found!”
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