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Contents contributed and discussions participated by Pedro Gonçalves

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Pedro Gonçalves

Do Native Ads Work? | Adweek - 0 views

www.adweek.com/...do-native-ads-work-144990

Online Marketing Online Behaviour Social Marketing Content Marketing Native Ads

shared by Pedro Gonçalves on 05 Nov 12 - No Cached
  • say ads that are disguised as content have higher click-through and engagement rates than intrusive banners because they’re contextual and have quality conte
  • a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s promoted tweets, "Sponsored Stories" on Facebook, and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.
  • 45 percent found promoted tweets misleading, while 57 percent and 86 percent said the same about sponsored stories and video ads, respectively.
  • ...9 more annotations...
  • There's no way to compare the results to people's views on standard banners, because Harris didn’t ask respondents about that format. It did, however, ask the same questions about infomercials and print advertorials, with similar results.
  • We’re not saying native doesn’t have a place in a marketing mix. We’re saying, that’s not the most effective way to build a brand.”
  • Of course, there are issues with self-reported surveys, especially one that requires participants to be honest about their views about something as divisive as advertising.
  • the results also conflict with joint research by Nielsen and Facebook that found that overall, social ads—those served to Facebook users whose Facebook friends are fans of, or interacted with, the advertised brand—generated a 55 percent lift in recall over non-social ads.
  • “Engagement rates with sponsored stories are substantially higher than other ads on the site, and typically, [people] engage with things they find relevant and interesting,” Bruich said. “We do not see any evidence that they negatively impact people’s experience on the site.”
  • It’s also worth noting that Harris showed respondents generic examples of sponsored stories, not examples of actual sponsored stories people are served on their own Facebook news feeds, where the ads are aligned with their personal experiences and preferences.
  • a new survey due out today by Harris Interactive for MediaBrix, a social and mobile ad firm, says otherwise. Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.
  • People had the strongest reaction to sponsored video ads, with 85 percent saying they
  • negatively impacted or had no impact on their perception of the brand. Sixty-two percent said the same of Promoted Tweets and 72 percent of Sponsored Stories. The survey also revealed that 45 percent found Promoted Tweets misleading, while 57 percent and 86 percent said the same about Sponsored Stories and video ads, respectively.
Pedro Gonçalves

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] - 0 views

mashable.com/...facebook-sales

Social Media Social Marketing

shared by Pedro Gonçalves on 02 Nov 12 - No Cached
  • a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.
  • Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.
  • . Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.
Pedro Gonçalves

Can Algorithms Make You Laugh? Laffster Is Counting On It - 0 views

readwrite.com/...ugh-laffster-is-counting-on-it

Content Strategy

shared by Pedro Gonçalves on 02 Nov 12 - No Cached
  • A recent study by the Pew Research Center found that in 2009, 50% of adults watched online comedy videos, up from just 31% in 2007.
  • "We want to marry someone to content and what would make them laugh based on their social media profiles," explained chief executive Dan Altmann
Pedro Gonçalves

Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads App... - 0 views

techcrunch.com/...ok-ads-mobile-device-placement

Social Marketing Facebook Ads Facebook Mobile Advertising

shared by Pedro Gonçalves on 31 Oct 12 - No Cached
  • Facebook confirmed to me it quietly unlocked the new device and OS mobile ad placement options when it officially launched its new mobile app install ads two weeks ago. These ads let developers pay to show links to their App Store or Google Play apps in the Facebook mobile news feed. Facebook needed a way to make sure devs were reaching users on the devices they build apps for.
  • Device and OS placements are somewhat similar to Facebook’s “broad category” device targeting that lets advertisers reach people with specific makes and models of phones like LG Androids or iPhone 5s. However, these ads can show up on both desktop and mobile. Placement targeting lets advertisers choose where they show up, not just to who.
  • there’s also the Android vs iOS socio-economic divide. A recent Forrester study found that iPhone-using households had an average yearly income about $16,000 higher than Android households. That means operating system and device type could augment data like biographical info, interests, and work and education history for targeting high or low-end products via Facebook ads.
Pedro Gonçalves

5 Brands That Understand Marketing on Instagram - 0 views

mashable.com/...brands-marketing-instagram

Instangram Social Marketing

shared by Pedro Gonçalves on 31 Oct 12 - No Cached
  • As you begin to create or amplify your presence on Instagram, focus on creating compelling day-to-day content. As with all of your social media platforms, make sure you’re posting often and with content that speaks to your audience.
Pedro Gonçalves

Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were ... - 0 views

techcrunch.com/...facebook-small-business-ads

Facebook Facebook Promoted Posts Mobile

shared by Pedro Gonçalves on 26 Oct 12 - No Cached
  • 12.8 million small business have a free-to-use Facebook Page, and 8 million use it monthly. By making advertising easier, Facebook got 300,000 of them to buy its new Promoted Posts ads, Sheryl Sandberg explained on today’s earnings call. 25%, or 75,000 of them had never bought Facebook ads before.
  • by designing ad products for mom & pop, Facebook can turn the long tail of businesses into spenders.
  • Mobile is also where users are consuming branded content on mobile.
Pedro Gonçalves

Facebook's New Translated And Localized Global Pages Could Lure International Marketing... - 0 views

techcrunch.com/...facebook-global-pages

Facebook Social Marketing

shared by Pedro Gonçalves on 18 Oct 12 - No Cached
  • Page admins can set up local versions for different single- or multi-country language regions, plus a default for everyone else. A single, global URL dynamically directs users to the appropriate local version. This relieves businesses from having to set up separate, country-specific Pages which can be a headache and require expensive social media marketing software to efficiently manage.
Pedro Gonçalves

The Democrats Prank Romney With Clever Search Engine Fun - 0 views

www.readwriteweb.com/...h-clever-search-engine-fun.php

SEO Online Marketing Politics

shared by Pedro Gonçalves on 18 Oct 12 - No Cached
  • The advantage of this approach? Instead of catching heat for "going negative" in an attack ad, this cute and tech-savvy approach is gathering heaps of positive press.You can't miss it when you search for "Romney Tax Plan."
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