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the usage of a single URL improves site analytics and SEO performance, and sites can easily be resized for new viewing formats.

These include longer time required to develop individual responsive pages, the need for code workarounds to account for older legacy browsers, the need for live device testing, non-compatibility with many existing e-commerce and CMS platforms, the need for a front-end rewrite, the need for a phased development approach in large enterprises, and the extra effort required to provide unique experiences for each form factor.

women tend to spend more time on social networks, post more photos and have more Facebook friends, while men tend to check them more often).

personality played a much bigger factor in how people use social networks than previously thought. While personality only accounted for a 6% difference in self-reported time spent on Facebook, it accounted for a 14% variance in regret over Facebook posts and interactions, a 16% variance in postings about one’s self and a 41% variance in postings about others.

The study confirmed previous research that showed people with less social stability reported spending more time on Facebook, while more emotionally stable and more introverted users primarily used Facebook to keep up with friends. The study also lent some credibility to the theory that introverts often use Facebook to make up for a lack of interpersonal communication.

Over time, we create an Internet that matches our world view through the click signals we send. We aren’t exposed to different points of view, which Pariser says is a threat to everything from creativity to democracy. Adding to the threat is that the filter bubble usually works behind the scenes: In fact, it must go unnoticed to be effective. So while we make the media that ultimately makes us, we don’t notice that we’re being exposed to certain content because we never see the content we’re missing.

Pariser outlines several ways to address the problem, including building serendipity into search engines and helping users find alternative viewpoints, particularly when it comes to news.

Several emerging countries are rallying behind a campaign to have the International Telecommunications Union, the U.N.'s global standards body for telecommunications, declare the Internet a global telecommunications system, U.S. officials testified on Thursday before the House Subcommittee on Communications and Technology. Led by China, Russia, India and now Egypt, which recently launched its own proposal, such a move would allow state-owned telephone networks to expand into VoIP. It would also give them the opportunity to charge fees for Internet service - and put the Internet at the mercy of international politics.

"[Russia and China] have a concept that they call 'information security,' the ambassador told Rep. Ed Markey (D - Mass.). "Their concept of information security is both what we would call 'cybersecurity' - the physical protection of their networks - but it goes beyond that to address content that they regard as unwanted. I think as much as anything else, the base motivations that Russia and China have involve regime stability, regime preservation, which for them involves preventing unwanted content from being made widely available in their countries."

ICANN Vice President and Google Chief Internet Evangelist Vint Cerf told Congress he's concerned about any number of efforts by international bodies - the ITU being just one of several - to seize control of the world's Internet policy agenda.

traditional advertisers have treated Facebook and other social networks as traditional media: Something where a click should have a measurable return on investment. Advertisers who “get” social media understand that it's about strengthening relationships with their biggest fans, and hoping those fans can turn their friends onto the product as well.

The report said the focus on click-through rates of display ads and brand pages on Facebook downplays the impact that has on a user's friends and followers.

too many brands, the report argues, still focus on accumulating the most number of likes instead of figuring out how best to engage those fans. It’s not to say that fan accumulation isn’t important; it is the crucial starting point. But too many brands treat it like an end game instead of a first step in getting to the real end game - the return on investment of time and money in building a social media presence.

The impact of social media is harder to measure than, say, the effectiveness of banner ads, because social media are often used to build brand loyalty. A person may see an ad or promoted social media message but choose not to click through, then search for the product later, and finally make a purchase on a third, fourth or fifth visit to the company's website. While social media didn't have a direct hand in the click-through and sale, it did have a hand in how the brand made a conversion.

Too many brands - GM included - rely on likes (which can be artificially inflated) and direct click-throughs (which don't always result in sales). And while the industry is making strides to help brands better measure what they get for their social media buck, there is still a ways to go, Chou said. Social marketing by brands "is just terrible right now," he observed. "I can't tell you exactly what it should be, but I can tell you it sucks right now. People just shout."

Right now, marketers can’t easily measure a follower who doesn’t click on links or interact directly with a brand’s Facebook page or Twitter feed. That will change as social media tracking gets better.

A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all. It's this: If you want to create successful ads for the social network, just do the same thing you would do if you were advertising on TV. Or in magazines. Or on the radio.

"Marketers were asking us, 'Are the fundamentals of advertising on Facebook the same as the fundamentals elsewhere?'" Bruich says. The results of the study point to yes, he says, and that means "the experience they've built up over the years and the instincts they've had can be applied to making more successful ads on Facebook."

Bruich is presenting the results of the study in a paper called "What Traditional Principles Matter When Designing Social" at the Advertising Research Foundation's Audience Measurement 7.0

the automaker is depriving Facebook of only $10 million in direct advertising buys; it will continue to spend about $30 million annually on Facebook content, agencies that manage that content and daily maintenance of its Facebook pages, according to The Wall Street Journal.

Facebook’s power lies in engagement with brands, not generating sales through display advertising,

Facebook advertisers need to look at the platform as helping to build long-term brand loyalty.

Even as millennials (those born and raised around the turn of the century) enter college with far more exposure to computer and mobile technology than their parents ever did, professors are increasingly finding that their students' comfort zone is often limited to social media and Internet apps that don’t do much in the way of productivity

Even as millennials (those born and raised around the turn of the century) enter college with far more exposure to computer and mobile technology than their parents ever did, professors are increasingly finding that their students' comfort zone is often limited to social media and Internet apps that don’t do much in the way of productivity. One professor at the University of Notre Dame, for example, reports that many of his students don't even know how to navigate menus in productivity applications. 

most Millennials use technology for fun and games.

According to HubSpot, 93 percent of adults on the Internet are on Facebook, yet only one percent of a brand’s Facebook fans will ever make their way to the company’s main website.

If there’s no stylistic connection between a company’s Facebook page and its main Web site, visitors may not trust that the page is legit. Brands often spend a disproportionate amount of time, money and effort on Web site branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Keep branding consistent across all channels, so that visitors know exactly where they’re going and whom they’re dealing with.

Klein's consulting business untrikiwiki previously advertised SEO consulting services that implied that the firm could take advantage of Wikipedia as a very powerful SEO source. Language previously appearing on the untrikiwiki site included the following: “A positive Wikipedia article is invaluable SEO: it's almost guaranteed to be a top three Google hit. Surprisingly this benefit of writing for Wikipedia is underutilized, but relates exactly the lack of true expertise in the field. ... WE HAVE THE EXPERTISE NEEDED to navigate the complex maze surrounding 'conflict of interest' editing on Wikipedia. With more than eight years of experience, over 10,000 edits, and countless community connections we offer holistic Wikipedia services.” Since the story broke, that language has been removed,

"We’ve never made a single edit for which we had a conflict of interest on Wikipedia – ever. Although we have advertised such a service, we’ve not aggressively pursued it – and we have not accepted any clients interested in on-Wikipedia work." 

100 characters is the engagement sweet spot for a tweet. 

a spike in retweets among those in the 71-100 character range—so-called “medium” length tweets. These medium tweets have enough characters for the original poster to say something of value and for the person retweeting to add commentary as well.

the ultra-short 40-character posts received 86 percent higher engagement than others.