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Pedro Gonçalves

50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] - 0 views

mashable.com/...facebook-brand-page-value

Facebook Social Marketing Social Media

shared by Pedro Gonçalves on 25 Sep 12 - No Cached
  • About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.
  • one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.
  • Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.
Pedro Gonçalves

The United Nations Could Seize the Internet, U.S. Officials Warn - 0 views

www.readwriteweb.com/...internet-us-officials-warn.php

UN International Telecommunications Union Internet

shared by Pedro Gonçalves on 13 Jun 12 - No Cached
  • Several emerging countries are rallying behind a campaign to have the International Telecommunications Union, the U.N.'s global standards body for telecommunications, declare the Internet a global telecommunications system, U.S. officials testified on Thursday before the House Subcommittee on Communications and Technology. Led by China, Russia, India and now Egypt, which recently launched its own proposal, such a move would allow state-owned telephone networks to expand into VoIP. It would also give them the opportunity to charge fees for Internet service - and put the Internet at the mercy of international politics.
  • "[Russia and China] have a concept that they call 'information security,' the ambassador told Rep. Ed Markey (D - Mass.). "Their concept of information security is both what we would call 'cybersecurity' - the physical protection of their networks - but it goes beyond that to address content that they regard as unwanted. I think as much as anything else, the base motivations that Russia and China have involve regime stability, regime preservation, which for them involves preventing unwanted content from being made widely available in their countries."
  • ICANN Vice President and Google Chief Internet Evangelist Vint Cerf told Congress he's concerned about any number of efforts by international bodies - the ITU being just one of several - to seize control of the world's Internet policy agenda.
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  • "The process of involvement in the United Nations has one unfortunate property: that it politicizes everything," Cerf told Walden. "All the considerations that are made, whether it's in the ITU or elsewhere, are taken and colored by national interests. As a long-standing participant in the Internet Architecture Board and the Internet Engineering Task Force, where we check our guns at the door, and we have technical discussions about how best to improve the operation of the Internet, to color that with other national disputes which are not relevant to the technology, is a very dangerous precedent. That's one of the reasons I worry so much about the ITU's intervention in this space."
Pedro Gonçalves

7 Marketing Lessons from Eye-Tracking Studies #CRO - 0 views

blog.kissmetrics.com/eye-tracking-studies

Readability Web Web Design Usability

shared by Pedro Gonçalves on 09 Apr 14 - No Cached
  • Authorship photos might cause people to assume that the page is an article or a blog post rather than a product page.
  • most pages can be optimized by including images that serve as visual cues for where visitors should look next.
  • According to this study from the Nielsen Group, all across articles, e-commerce sites, and search engine results, people almost always browse in an F-shaped pattern that heavily favors the left side of the screen.
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  • This coincides with additional research that shows people tend to view the left side of the screen overall far more than the right.
  • Relying on the screen above “the fold” to do all of the heavy lifting is one of the biggest usability mistakes you can make. The idea that it is the only place web users will browse is a complete myth.
  • Multiple tests (including this one and this other one) have shown that users have no problem scrolling down below the fold. Surprisingly, they will browse even further down if the length of the page is longer.
  • Users are extremely fast at both processing their inboxes and reading newsletters. The average time allocated to a newsletter after opening it was only 51 seconds. This means that you need to get to the point in your emails in under a minute.
  • This coincides with a study from MarketingSherpa that shows people prefer short, clear, and un-creative headlines for their emails. (Creative headlines can seem mysterious, and mystery in an inbox may equal spam.)
  • Once you’ve earned the right to appear in a prospect’s inbox, be sure to keep that privilege by crafting emails that are clear and get to the point quickly. You don’t have as much time to broadcast your message as you would in an online article.
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