Experience Design Will Rule in the Post-PC Era | Forrester Blogs - 0 views
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77% of mobile searches take place in the home or at work where a PC is readily available. Whether you call it lazy or convenient, the simple fact is smartphones and tablets are quickly becoming the go-to computing devices for consumers.
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In the post-PC era, customers expect companies to provide experiences aligned with their needs and abilities, in the right context, and at their moment of need.
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Today, content is the interface and navigation is performed directly through gestures and voice commands. As a result, interactions are becoming multi-modal, engaging users through multiple senses.
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