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Pedro Gonçalves

STUDY: YouTube Pummels Facebook In Post-Click Engagement - AllFacebook - 0 views

  • a recent study by Shareaholic found that post-click engagement with Facebook posts trailed far behind the results delivered by YouTube, and also lagged behind Google Plus, LinkedIn, and Twitter. Shareaholic examined six months’ worth of data from more than 200,000 websites reaching more than 250 million unique monthly visitors
  • YouTube drives the most engaged traffic. These referrals have the lowest average bounce rate (43.19 percent), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).
  • video watchers are especially receptive to links within video descriptions that complement the audio and visual content they just consumed.
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  • Although Google Plus and LinkedIn drive the fewest social referrals, they bring in some of the best visitors: Google Plus users, on average, find themselves spending north of three minutes diving into things shared by connections in their circles. They also visit 2.45 pages during each visit, and bounce only 50.63 percent of the time. LinkedIn users generally spend 2 minutes and 13 seconds on each link they click, viewing 2.23 pages with each visit and bouncing 51.28 percent of the time. Although many sites see minimal traffic from both Google Plus and LinkedIn, now may be the time to invest in building communities within those networks if engagement really matters to your business.
  • A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit, and time on site
  • Pinterest isn’t exactly the social media golden child we all play it up to be: Coming in sixth, pinners bounce as often as Facebook users and tweeps do, but view fewer pages per visit (1.71), and they spend considerably less time on site (64.67 seconds) than almost all of its counterparts, with the exception of StumbleUpon.
  • StumbleUpon drives the least engaged referrals: Post-click, users view a meager 1.5 pages per visit and spend 54.09 seconds on site. It would appear that StumbleUpon’s click-heavy — to “stumble,” “like,” or “dislike” — focus makes users trigger-happy to a fault. Users stumble onto the next thing rather than immersing themselves in the webpage StumbleUpon recommends.
Pedro Gonçalves

Where Did All The Search Traffic Go - 0 views

  • Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.
  • Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period. While Yahoo grew search traffic in this period, it sent 21M referrals to publishers in March, less than half of the 48M referrals sent by Google. Traffic from Bing dropped 12%.
  • In the past, we've reported how referrals from social platforms like Facebook to the BuzzFeed Network were growing, and at times sending more traffic than search. While that difference was at times marginal — 5 to 10M referrals — its now sustained and significant. In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers. "Dark social," that netherland of direct traffic, is also accelerating on the network, growing referral traffic to publishers by 52% over the past twelve months. By comparison, referrals from social platforms, i.e. the Facebooks, Twitters, Pinterests and Reddits of the world, grew by 25%. It begs the question, could direct traffic be taking the place of search?
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  • user behavior is changing, and we are seeing a shift in the way readers discover their content.
  • We know that most of direct/dark social traffic is from mobile and apps. Could it be that social apps that aggregate content like Pulse or Flipboard are growing in importance?
  • When SEO was king, publishers sought to program their content to be discovered by Google. Now that content requires human muscle to be shared on social platforms, publishers need to expend a different kind of energy focused on creating content that's emotional, funny and discoverable — i.e. the stuff you might want to share. And this may be what's killing search traffic too.
Pedro Gonçalves

Digg Has Grown 93% Over The Past 12 Months - 0 views

  • Digg sent 1.4 million referrals to publishers in February 2013, compared with 75,000 referrals in February 2012.
  • While Digg remains behind both StumbleUpon and Fark, which sent between 2 and 3 million referrals to publishers in February, it's growing while these platforms are not. And to put the referral numbers in additional context, Digg is now on par with Tumblr, a platform with more than 100 million users, in terms of referral traffic. Tumblr sent 1.3 million referrals to network publishers in February.
Pedro Gonçalves

Facebook continues to dominate social referrals - Inside Facebook - 0 views

  • Since September, referrals from Facebook have grown 48.85 percent, and represented 17.41 percent of all website referrals in November.
  • The findings were based on 200,000 websites from around the world, accounting for more than 250 million unique visitors each month.
  • Last month, this behemoth of a social network drove more than twice the referrals all 7 of the other social media platforms sent to sites, combined.
Pedro Gonçalves

REPORT: Facebook Mobile's Share Of Referrals Growing Rapidly - AllFacebook - 0 views

  • Shareaholic also found that Facebook mobile drove 8.25 percent of visits to its network of sites in January, while Facebook overall was responsible for 16.21 percent, meaning that mobile accounted for more than one-half of referrals from the social network.
Pedro Gonçalves

Publishers Nervously Await The Facebook "Correction" - 0 views

  • Recent changes to Facebook’s News Feed algorithms have lavished online publishers with unprecedented referral traffic, creating a ripple effect throughout the news industry. In September, stately newspaper sites set a digital traffic record, seeing an 11% gain in visitors since June, while Facebook referrals from BuzzFeed’s diverse partner network of sites increased by 69% from August to October.
  • But traffic-bound publishers are growing anxious that yet another algorithm change could erase the big gains of the last few months — that traffic could disappear just as quickly as it came. “We’re starting to get very nervous,” one staffer at a major paper told BuzzFeed. “It’s scary that they can get everyone hooked on such high referral traffic then take it away so quickly with a quick flip of their algorithm,”
  • “They’re gonna keep tinkering with the algorithm, so I expect the referral surge will taper off. I’m not worried, though. Facebook has a hundred billion reasons why they need to support ‘high-quality content,’ which means they won’t abandon publishers anytime soon.”
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  • At the very least, Facebook’s decision to move beyond treating all “likes” as equal has introduced a new sense of instability. Publishers are beginning to regard Facebook less as a system to be figured out, or gamed, than an ever-changing mystery. A strong ally, until it isn’t. “We went up for one of their summit things a few weeks ago and we got the sense they didn’t even really know how this massive beast they have actually works,” one staffer at a major magazine told BuzzFeed of News Feed’s influence. “And that they can make or break entire companies.”
Pedro Gonçalves

Report: Pinterest Beats Yahoo Organic Traffic, Making It 4th Largest Traffic Driver Wor... - 0 views

  • Pinterest has beaten out Yahoo organic traffic, making Pinterest the fourth largest traffic driver worldwide
  • Google, Yahoo, and Bing organic traffic decreased by 15.63% on average since January, which the firm speculates may indicate more people are discovering content through social sites like Pinterest.
  • it could also be because Shareaholic’s data, which comes from a network of 200,000 publishers using its social sharing and content analysis tools, is more likely to reflect an engaged community where people are comfortable with using social networking sites to perform searches. In other words, it’s not a big picture study here – just a slice.
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  • The social network also sent more referral traffic than Google+, LinkedIn and YouTube combined in January, Twitter in February, and StumbleUpon, Bing, and Google referral traffic in June. However, it’s still far, far behind Google organic traffic, as well as direct and Facebook referral traffic.
  • “Pinterest is a great firehose of traffic, but the users don’t necessarily become weekly active or daily active users.”
Pedro Gonçalves

Facebook mobile drives 51% of referrals - Inside Facebook - 0 views

  • Since September, the share of visits from Facebook mobile increased 197 percent. Overall, Facebook mobile drove 8.25 percent of the visits Shareaholic’s network of 200,000+ sites reaching 250+ million uniques received in January. Since Facebook’s total share of visits was 16.21 percent, mobile made up more than half (nearly 51 percent) of Facebook referrals.
Pedro Gonçalves

The Emergence of the DarkNet and Why It Matters for Marketers | Huge - 0 views

  • advertising technology called remarketing has proven alienating to online consumers. Remarketing, which lets advertisers follow someone around the Internet with a display ad, based on a previous search engine query, specific site visit, or other online action by the user, has increased in popularity in recent years.
  • The rapid spread of SnapChat--the picture sharing app that auto-deletes photos after ten seconds--shows that young people increasingly understand the need to keep some things secret, or at least to control the visibility and content of their communications. The migration of Millennials away from Facebook to the more anonymous Tumblr may be another sign. And the outcry raised by young Tumblr users in the wake of news that Yahoo! was purchasing the platform--driven by fears of more corporate control and increased advertising--only underscores the point.
  • Millennials are in the vanguard of mainstream online behavior: they were first on Facebook (after college students invited to the join in its earliest days), followed by their parents. A Millennial move towards greater online secrecy could represent the beginning of a larger shift that warrants additional research.
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  • Marketers are already confronting the implications of a more shadowy Internet, specifically the phenomenon known as DarkSocial and DarkSearch.
  • In the near-term, brands will have to confront a potentially darker Internet, as the roadblocks to data-driven marketing thrown up by DarkSocial, DarkSearch and an emerging DarkNet increase. There will be real consequences, including in investments in marketing, if it becomes more difficult to quantify customer engagement.
  • cloud services like Google and Apple are proactively stripping referral data out when sending users to third party sites via search. These DarkSearch visitors, like their DarkSocial counterparts, also end up in the “direct referral” bucket of analytics reporting, indistinguishable from the geography-less visitors who typed your domain name directly into their browsers to visit your site.
  • “DarkSocial,” estimates that 69% of the publication’s social traffic is dark--meaning users who access content by clicking on a link emailed or IMed to them. Marketers don’t know where these users came from or what exactly drove them to their website.
  • In the longer-term, we may see a nascent e-commerce system more familiar to science fiction fans (and current users of services like Silk Road, the online illegal drug marketplace). Imagine a future Amazon.com-like e-commerce site where all profiles are anonymous, all payments utilize crypto-currencies, and all deliveries of physical goods use inexpensive, multi-hop services that conceal the ultimate end delivery address behind anonymous dropboxes.
Pedro Gonçalves

What Would Happen To The Media If Facebook Collapsed - 0 views

  • According to data collected from the BuzzFeed Partner network, which tracks visitors to an assortment of major news and entertainment sites with over 350 million combined monthly visitors, Facebook accounts for over 75 million — more than 20%. The number is certainly higher for many newer media organizations, such as BuzzFeed, whose audiences depend on social networks for news.
  • The rise of Facebook referrals in the BuzzFeed network has corresponded, at least recently, with a fall in Google referrals. One, in other words, is replacing the other. But replacements are never exact: Facebook overtaking MySpace, a superficially similar service, had the effect of pumping millions of eyeballs to outside media organizations; as Facebook's real, identity-bound photos and personal information glued users to the site in a way that MySpace's cluttered data never could, Facebook's News Feed directed them outward in a way that MySpace's blog-centric design never did.
  • Recent research suggests that the next wave of social networks may not be as generous to outside content providers. Instagram and Vine and Snapchat and WhatsApp and Kik do not replace Facebook and Twitter in terms of functionality, but that doesn't matter — they draw from the same pool of available attention. Facebook stole users' attention from MySpace by being a better MySpace, then it grew into something more — the new wave of apps (and yes, they're mostly apps) is stealing attention away from Facebook by each being something less
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  • If the next great social media shift truly is from centralized, profile-based social networks to decentralized feeds, distributed profiles, and private messaging, content providers will face a reckoning.
Pedro Gonçalves

Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn [CHART] - 0 views

  • PageLever also says LinkedIn drives more referral traffic to Facebook Pages than Google and Bing combined
Pedro Gonçalves

U.S. news readers less engaged when referred by Facebook: study | Reuters - 0 views

  • Readers of some of the top U.S. news sites are more engaged when they go directly to the website rather than through Facebook, according to a study from the Pew Research Center released on Monday. The research found that users who come directly to a news site spend about three times as long per visit, or almost five minutes on average. Those who find the news by searching or through Facebook spend about two minutes.Direct visitors also view about five times as many pages per month as those coming through Facebook referrals or through search engines such as Google Inc.
  • yet the research shows that those readers who come to an article or video through Facebook are younger and more fickle in their loyalties.
  • "Even sites such as digital native BuzzFeed and National Public Radio's npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly."
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  • The New York Times for instance gets 37 percent of its traffic from direct visitors and only 7 percent from Facebook.
  • BuzzFeed receives 32 percent of its referrals directly while 50 percent are from Facebook.
  • "Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves," the authors wrote."But the connection a news organization has with any individual coming to their website via search or Facebook is quite limited."
Pedro Gonçalves

The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday T... - 0 views

  • Twitter and Facebook usually aren’t the last click before an ecommerce buy, but that doesn’t mean they didn’t inspire or influence the purchase. Yet IBM’s Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent. To lure advertisers and ecommerce integrations, they have to show its not Google driving every sale.
Pedro Gonçalves

This Tumblr says what everyone is thinking: I don't want to download your app - The Nex... - 0 views

  • there’s a flaw in the “app for everything” ideology: now every single website these days wants to be an app. This is a bad because… Not everything needs to be an app If every site has an app, app stores will just end up like worse versions of the Internet (poor discovery, gatekeepers, etc.) Apps are high-friction (require more bandwidth, passwords, etc)
Pedro Gonçalves

50% of Web Sales to Occur Via Social Media by 2015 [INFOGRAPHIC] - 0 views

  • a new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.
  • Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.
  • . Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.
Pedro Gonçalves

12 Best Practices For Media Companies' Facebook Pages - AllFacebook - 0 views

  • Share breaking news updates: Lavrusik and Hershkowitz said posts that included the terms “breaking” or “breaking news” saw engagement 57 percent higher than non-breaking news posts
  • Use a conversational tone and include analysis: Posts with a personal tone or clever language saw engagement of 120 percent above the average, and posts with analysis received 20 percent more referral clicks.
  • Start conversations by asking questions and responding: Posts with prompts for conversation of questions saw engagement 70 percent above the average
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  • Share stories visually with photos and videos to grab users’ attention: Posts with photos receive 50 percent more likes.
  • Page targeting enables page admins to publish stories into the News Feeds of audiences who are going to be most interested in the content, without inundating those who may not.
  • Use engaging thumbnails for link stories: Links with thumbnails received 65 percent more likes and 50 percent more comments.
  • Vary your post type — users don’t engage the same way with every post: Mix it up between status updates, links, polls, and photos.
  • Optimize your page for Graph Search and mobile: Ensure that your page description is complete and up-to-date, which will help its performance in Graph Search results, and pin posts to ensure that users see the most important stories on both desktop and mobile.
Pedro Gonçalves

About Traffic Sources - Analytics Help - 0 views

  • The keywords that visitors searched are usually captured in the case of search engine referrals. This is true for both organic and paid search. If the a visitor is signed in to a Google account, however, Keyword will have the value “(not provided)”.
    • Pedro Gonçalves
       
      Why!?
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