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For Google, social media and author authentication help them measure the influence (and trustworthiness) of content and links and, ideally, serve better results. If results have been authenticated with authorship — they’re “owned” by personal and company brands — searchers get better results and advertisers spend more knowing they’re getting more bang for their buck.

Now, page owners can link their sites in a few steps: 1) Visit your Google+ page, open its profile, and click ‘Edit profile’ 2) On the About tab, save your website URL, then click the new button, ‘Link website’ 3) Follow the instructions for adding a short line of code to your website’s homepage, then click ‘Test website’

what did Google announce today? A new way to get your company logo within the Google Knowledge Graph box, if Google decides to show one for your company.

Google’s post today says that Schema.org organization markup can be used now as a way for publishers to tell Google what preferred logo they’d like to appear there. Google’s post didn’t make it clear that this was happening only for the Knowledge Graph box, causing us to originally write that this was going to put logos next to search listings. However, Google has since clarified that logos do not show next to search results as with authorship, but rather, in the Knowledge Graph box that sometimes shows for companies. Just using the markup doesn’t guarantee that your logo will be used. It only helps suggest this to Google, which makes the ultimate decision.

for most companies, doing Google+ is going to be a far more effective way to gain logo visibility than using organizational markup. But the option is there, for those who just don’t want to be on Google+.

More formal and professional than Facebook; Hashtags have major search value

et up Google Authorship to have your Google+ profile follow your content from across the Web in search results. More than any particular feature of Google+, users are enticed by integration with Google’s other products.

audience skews female by 4:1