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Pedro Gonçalves

The Attention Economy is Now the Location Economy | Endless Innovation | Big Think - 0 views

  • The Attention Economy paradigm was, in many ways, the fundamental building block for understanding the rise of social media and social networking. This paradigm rested on a simple, but amazingly robust, observation – that the scarce resource in our information overload world was attention.
  • in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
  • attention is no longer the scarce resource in the world of the mobile Internet - it's location
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  • This should be intuitively obvious – you can only be in one place at one time – what could be scarcer than that? And, as more people use their smart phones and tablets to access the Internet, location will become ever more important.
  • Location matters a whole lot more than Attention these days. When you shrink the size of the screen, it has an impact on Attention. The smaller the screen, the fewer outlets you have for your attention at one time. You may tolerate scrolling tickers on the bottom of a huge screen, but not on a tiny mobile screen.
  • The next time you’re on the subway, or relaxing on a park bench or hanging out at a restaurant, take a look around and notice how people are interacting with their mobile devices. They are laser-focused on a single tiny screen at one time. Ask them how many apps they have open at one time – most likely, it's just one. They're not multi-tasking, they're single-tasking with a single screen while simultaneously beaming out their GPS location. If the "social" revolution that brought us Web 2.0 was all about Attention, then the new mobile revolution will be all about Location.
Pedro Gonçalves

AP Twitter hack causes panic on Wall Street and sends Dow plunging | Business | guardia... - 0 views

  • a false tweet from a trusted news organization sent the US stock market into freefall.The 143-point fall in the Dow Jones industrial average came after hackers sent a message from the Twitter feed of the Associated Press, saying the White House had been hit by two explosions and that Barack Obama was injured.
  • The market recovered within a few minutes of the misunderstanding, but the incident left traders catching their breath and speculating once more about their vulnerability to breaking news in the age of social media.
  • There were also concerns over what many suggested was the lurking menace of trading algorithms that scan the news and trade quickly, causing "flash crashes".
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  • Others attacked the allegedly pernicious influence of high-frequency trading algorithms that comb news and execute trades in nanoseconds.
  • algorithms that engage in high-frequency trading, or HFT: "It's not the fact that @AP was just hacked," he tweeted. "It's the fact that we have HFT algos reading headlines reacting to them."
Pedro Gonçalves

The Rise And Rise Of Influence | Fast Company - 0 views

  • A new survey by Initiative questioned some 8,000 web users age 16-54 in Argentina, Australia, Canada, China, Germany, the Netherlands, U.S., and U.K. to find out how they were influenced in purchase decisions by social media interactions. The results are kind of amazing: A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase. This top 10% has a disproportionate influence on the opinions of others--because 72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers. 
  • A different study, by Market Force, underscored the fact that brands are leveraging social media to promote themselves. Embedded in the study were stats on the power of the average user to spread brand-related messages: 81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something, and 80% or respondents said they'd tried new things based on suggestions of friends.
  • This is a big departure from the static print ads and traditional TV spots of the past. Initiative's study even included advice for brands to move well beyond the thinking of a traditional 30-second ad spot, and push out additional material like behind-the-scenes footage...all to drive discussion and lead to more online chatter that will lead to brand discovery. It also suggests that brands build a team of "relevant social influencers" to spread new ad campaigns and stimulate dialog.
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  • Appinions, a company that analyzes data from five million sources to determine the influence of a brand, topic or person and promises to hook up companies with the most relevant influencers, earlier this month raised an extra $3 million in funding.
  • the "importance" of someone in a social network isn't simply how active or how many other people they're linked to--it's also a question of how well-connected and active each of these others are too.
  • Companies of all stripes are becoming aware of the power of high-value social media influencers, which is why they're signing up to campaigns like Klout's Perks. The idea is that via Klout, high-scoring individuals are "rewarded" with a physical gift or perhaps a discount voucher if they're influential in topics connected to the brand in question.
  • Klout is contentious to say the least, however, and its algorithm (not unlike Google's) is both mysterious and controversial--leading to debates like this extended thread on Google Plus.
Pedro Gonçalves

Rough Type: Nicholas Carr's Blog: McLuhan on the cloud - 0 views

  • By such orchestrated interplay of all media, whole cultures could now be programed in order to improve and stabilize their emotional climate, just as we are beginning to learn how to maintain equilibrium among the world's competing economies
  • I'm not advocating anything; I'm merely probing and predicting trends. Even if I opposed them or thought them disastrous, I couldn't stop them, so why waste my time lamenting?
  • Resenting a new technology will not halt its progress.
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  • By consistently embracing all these technologies, we inevitably relate ourselves to them as servomechanisms. Thus, in order to make use of them at all, we must serve them as we do gods. The Eskimo is a servomechanism of his kayak, the cowboy of his horse, the businessman of his clock, the cyberneticist - and soon the entire world - of his computer. In other words, to the spoils belongs the victor ...
  • Man’s relationship with his machinery is thus inherently symbiotic. This has always been the case; it’s only in the electric age that man has an opportunity to recognize this marriage to his own technology. Electric technology is a qualitative extension of this age-old man-machine relationship; 20th Century man’s relationship to the computer is not by nature very different from prehistoric man’s relationship to his boat or to his wheel - with the important difference that all previous technologies or extensions of man were partial and fragmentary, whereas the electric is total and inclusive. Now man is beginning to wear his brain outside his skull and his nerves outside his skin; new technology breeds new man.
Pedro Gonçalves

Let Them Eat ... What? High Food Commodity Prices Could Cause A Global Revolution | Fas... - 0 views

  • “widespread unrest does not arise from long-standing political failings of the system,” the authors wrote, “but rather from its sudden perceived failure to provide essential security to the population.”
  • If current trends continue, the authors note, prices will permanently cross that barrier as early as next July. Prepare for a lot of angry people.
  • the relationship between income elasticity and the price (in-)elasticity of food means that “quite modest increases in global income will drive food prices up alarmingly unless matched by increases in supply.”
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  • they attribute the price rise to two distinct causes: “the price peaks are due to speculators causing price bubbles, and the background increase… is due to corn to ethanol conversion.”
  • The OECD Trade and Agriculture Directorate cleared speculators of any blame in its own investigation into the 2008 commodities bubbles, without fingering a culprit of its own.
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