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Pedro Gonçalves

Analyst: Twitter Passed 500M Users In June 2012, 140M Of Them In US; Jakarta 'Biggest T... - 0 views

techcrunch.com/...-jakarta-biggest-tweeting-city

Twitter

shared by Pedro Gonçalves on 31 Jul 12 - No Cached
  • As with social networking site Facebook, it’s all about the developing world for growth right now. Brazil was the fastest-growing country, and it now has 41.2 million users, up from 33.3 million in January.
  • That’s only 8% of all users, however, and 6.6% of tweets (meaning they are less active than their numbers would suggest).
  • Brazil usurped Japan as the second-largest country after the U.S. in terms of profiles but it is the most engaged. It represents 10.6% of all tweets but only 6.7% of users. Japanese after English is the second-most popular language.
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  • Other trending nations include Indonesia, which has 29.4 million profiles and the most active Twitter city, Jakarta
Pedro Gonçalves

Mary Meeker's Latest Internet Trends Report: 5 Insights for Facebook Marketers - 0 views

www.nanigans.com/...nsights-for-facebook-marketers

Internet Web Trends Social Marketing Mobile Marketing

shared by Pedro Gonçalves on 07 Jun 13 - No Cached
  • There were 2.4 billion people on the internet at the end of 2012, up 8% from 2011.
  • While many Facebook advertisers justly focus on the US, UK and Western Europe, a lot can be said about considering other countries.  India, Indonesia and Brazil and Mexico are among the top 5 countries on Facebook according to Socialbakers.
  • Compared to TV, there is a significant discrepancy in the amount of time consumers spend on mobile devices relative to advertising spend.  While we spend 12 percent of our time on mobile devices, mobile advertising dollars only account for 3 percent of total spending.
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  • Advertising is a key way that Facebook will monetize its 751 million mobile users.   Earlier this year, the number of active daily visitors checking Facebook on mobile devices surpassed people checking the social network on the web.
  • Photos are still the most popular item of personal content that we share right now with nearly 550 million+ photos shared each day on various internet services and this is expected to double within the next 12 months.
  • Advertising in the News Feed has moved towards bigger pictures and richer media and it will continue to go in that direction.
Pedro Gonçalves

With New App, LinkedIn Makes First Foray Into Advertising On Smartphones | Fast Company... - 0 views

www.fastcompany.com/...-foray-advertising-smartphones

LinkedIn Social Media

shared by Pedro Gonçalves on 21 Apr 13 - No Cached
  • the company launched a similar sponsored content pilot for its desktop and tablet apps. Participating brands can promote their status updates so they appear in feeds of users who aren’t following them, much like a promoted post works on Facebook.
  • LinkedIn's 200 million users are increasingly logging in through their mobile devices.
  • Marketing Solutions, the name LinkedIn gives its group of advertising products, accounts for less than a third of the company's revenue. Recruiting products make most of the money--almost twice as much as ads
Pedro Gonçalves

Publicidade: Brasil investe mais na web do que em revistas - 0 views

www.briefing.pt/...na-web-do-que-em-revistas.html

Marketing Online Advertising Advertising Brazil

shared by Pedro Gonçalves on 01 May 13 - No Cached
  • Pela primeira vez, o investimento publicitário em Internet no Brasil ultrapassou o montante destinado a revistas. Assim indicam os dados do Projeto Inter-Meios relativos aos primeiros dois meses do ano. No período em análise, a web recebeu 189,7 milhões de reais (cerca de 72,4 milhões de euros), sem contar com as redes sociais e os motores de busca. Superando, assim, os 188,42 milhões de reais (cerca de 72 milhões de euros) investidos em revistas.
Pedro Gonçalves

WhatsApp deal - Facebook snaps up messaging service in their largest acquisition | Tech... - 0 views

www.theguardian.com/...cebook-buys-whatsapp-16bn-deal

Facebook WhatsApp Mobile Social Media

shared by Pedro Gonçalves on 20 Feb 14 - No Cached
  • Facebook announced the purchase of the mobile messaging service WhatsApp on Wednesday, in a $19bn deal that represents the social media company’s biggest acquisition yet.
  • The deal is a big bet for Facebook, which has until recently struggled to convince investors of its strategy for mobile.
  • Facebook’s successful bid comes after Google reportedly made a $1bn offer for the company last year.
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  • Facebook is making the purchase in a mix of cash and stock. WhatsApp will receive $12bn in Facebook shares $4bn in cash and an additional $3bn in restricted shares that will be paid out to executives at a later date. The company will operate as an autonomous unit.
  • The massive acquisition - Facebook’s largest ever - comes as tech firms are fighting to build their mobile businesses. WhatsApp is particularly big in Europe and Latin America where its market penetration is thought to top 80% in countries including Brazil, Germany, Portugal and Spain.Last year Facebook made an unsuccessful $3bn bid for SnapChat
  • Facebook faltered after its share sale in May 2012 as analysts worried the company was losing out as its users moved to mobile. It has since recovered and has concentrating on building up its mobile business. But the company has also warned that teenagers are cooling on its service.Sanchez said that the “social messaging” services like WhatsApp, WeChat and Snapchat were attracting a younger audience. In China the services have even been linked to bank accounts and can be used to make purchases at stores and restaurants including McDonalds.
  • 450m - number of people using the service each month70% - proportion of those users active on a given day
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