Dove's Latest Ad Entails Tricking Women to Wear Fake Beauty Patches - ABC News - 1 views
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Jessica Wray on 10 Apr 14I cannot believe that this is real; if I were to have a patch on my arm for a few weeks, I would hide it and wonder how it is possibly helping me...Does it really make them feel confident???!
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This article deals with advertisement, which is a huge part of consumerism. Consumerism dictates services- if a service is not desirable by the people, then it will not thrive and will not be in a place. Dove attempts to become more popular by making a commercial in which woman wear fake patches that make them feel confident, and even more so upon the revelation that it is made of nothing and is worthless!
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This is an older article; I'll post another one, but it certainly relates!!!! http://weburbanist.com/2010/11/08/15-cool-crazy-controversial-advertisements/
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http://abcnews.go.com/Business/banana-republic-sued-allegedly-deceptive-discount-signs/story?id=23178043 This current event also involves silly and questionable advertisement tricks to attract customers...
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Dove may have struck advertising gold last year with its “Real Beauty Sketches” ad, but not everyone is praising its latest attempt at a viral video in which women were given beauty patches for two weeks as part of an experiment and then told the whole thing was fake
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Dove: Patches campaign was designed to evoke conversation about how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.