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Jessica Wray

Dove's Latest Ad Entails Tricking Women to Wear Fake Beauty Patches - ABC News - 1 views

abcnews.go.com/...en-to-wear-fake-beauty-patches

dove abc news Industry

shared by Jessica Wray on 10 Apr 14 - No Cached
Mr. Reidy liked it
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      I cannot believe that this is real; if I were to have a patch on my arm for a few weeks, I would hide it and wonder how it is possibly helping me...Does it really make them feel confident???!
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      This relates to advertisement which relates to consumerism which relates to services. Services depend on and affect societies and culture. Different regions of the world have different types of society and culture. Thus, this article relates to the theme of REGION.
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      This article deals with advertisement, which is a huge part of consumerism. Consumerism dictates services- if a service is not desirable by the people, then it will not thrive and will not be in a place. Dove attempts to become more popular by making a commercial in which woman wear fake patches that make them feel confident, and even more so upon the revelation that it is made of nothing and is worthless!
  • ...9 more annotations...
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      I don't understand how any woman would feel better by wearing the patch...? What did the patch claim to do exactly- why did they want to "show off" such a thing?
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      This is an older article; I'll post another one, but it certainly relates!!!! http://weburbanist.com/2010/11/08/15-cool-crazy-controversial-advertisements/
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      http://abcnews.go.com/Business/banana-republic-sued-allegedly-deceptive-discount-signs/story?id=23178043 This current event also involves silly and questionable advertisement tricks to attract customers...
    • Mr. Reidy
      Mr. Reidy on 17 Apr 14
       
      How does marketing manipulate the range and threshold of services?
    • Jessica Wray
      Jessica Wray on 10 Apr 14
       
      This relates to advertisement which relates to consumerism which relates to services. Services depend on and affect societies and culture. Different regions of the world have different types of society and culture. Thus, this article relates to the theme of REGION.
  • advertising
  • Dove may have struck advertising gold last year with its “Real Beauty Sketches” ad, but not everyone is praising its latest attempt at a viral video in which women were given beauty patches for two weeks as part of an experiment and then told the whole thing was fake
  • sychologis
  • “I’m beautiful. I’m strong. I’m independent. And I can just be whoever I want to.”
  • Dove: Patches campaign was designed to evoke conversation about how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.
  • Bronte Lebo on 10 Apr 14
     
    This is really interesting. I wonder if any of the women at least suspected that something was going on. The whole idea seems kind of ridiculous, but I don't really see why so many people were extremely offended by it!
  • Thomas Nicewicz on 10 Apr 14
     
    Jes, your article was fascinating. It is baffling how far people will go to "fit in." You made a tremendous point about Dove's advertisement. TV commercials are sources of globalization since they connect different people from around the world.
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