Dove's Latest Ad Entails Tricking Women to Wear Fake Beauty Patches - ABC News - 1 views
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Jessica Wray on 10 Apr 14I cannot believe that this is real; if I were to have a patch on my arm for a few weeks, I would hide it and wonder how it is possibly helping me...Does it really make them feel confident???!
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This article deals with advertisement, which is a huge part of consumerism. Consumerism dictates services- if a service is not desirable by the people, then it will not thrive and will not be in a place. Dove attempts to become more popular by making a commercial in which woman wear fake patches that make them feel confident, and even more so upon the revelation that it is made of nothing and is worthless!
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This is really interesting. I wonder if any of the women at least suspected that something was going on. The whole idea seems kind of ridiculous, but I don't really see why so many people were extremely offended by it!
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Jes, your article was fascinating. It is baffling how far people will go to "fit in." You made a tremendous point about Dove's advertisement. TV commercials are sources of globalization since they connect different people from around the world.