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Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.

The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.

Brands and businesses are looking for ways to leverage Facebook's recently unveiled Questions tool in ways that differ from what they're already doing on Q&A sites such as Quora, Yahoo Answers and LocalMind.

Nice way of marketing McDonalds' products using Digital screen, iphones and location-based apps.

That's advertainment! Brands create buzz with Web videos, games, gimmicks.

Fragmentation of media across all digital disciplines such as display, search, social, mobile and video is changing the way that people view, purchase and manage their media budgets.