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Nathalie Allard

Why Facebook's New Questions Tool Is Good for Brands & Businesses - 0 views

mashable.com/...facebook-questions-for-brands

brand building Social Media polls online marketing brands facebook Marketing

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Brands and businesses are looking for ways to leverage Facebook's recently unveiled Questions tool in ways that differ from what they're already doing on Q&A sites such as Quora, Yahoo Answers and LocalMind.
Nathalie Allard

Tablet ad CTRs massively outperform smartphones, except in retail and dating - 0 views

econsultancy.com/...es-except-in-retail-and-dating

Tablets iPads smartphones online advertising

shared by Nathalie Allard on 13 Mar 13 - No Cached
mahmed azam liked it
  • Nathalie Allard on 13 Mar 13
     
    We've pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.
Nathalie Allard

The Best-Ever Social Media Campaigns - Forbes.com - 0 views

www.forbes.com/...-cmo-network-social-media.html

Old Spice youtube Burger King

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    That's advertainment! Brands create buzz with Web videos, games, gimmicks.
Nathalie Allard

The Formula for Effective Facebook Ads [REPORT] - 0 views

mashable.com/...nielsen-facebook-ad-report

Facebook Facebook ad social impressions earned media

shared by Nathalie Allard on 08 Sep 11 - Cached
  • Nathalie Allard on 08 Sep 11
     
    In order to understand the value of a Facebook ad impression, Nielsen analyzed over six months of responses from 800,000 users to more than 125 Facebook ad campaigns by 70 different brand advertisers.
Nathalie Allard

Who owns your brand's social media data? - 0 views

econsultancy.com/...-your-brands-social-media-data

social media brand facebook twitter data

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    Congratulations: you have 50,000 Twitter followers! Respect: you have a million 'likes' on Facebook! Kudos: 5,000 professionals on LinkedIn have joined your group! But scratch beneath the surface and ask yourself three big questions: 1. What does this really mean? 2. What is this worth? 3. Who owns the data? I'm not a social media cynic by any stretch of the imagination. I know what it has done for our business, but that's not to say there aren't threats and challenges on the road ahead.
Nathalie Allard

Why a negative review may not be so bad after all - 0 views

econsultancy.com/...iew-may-not-be-negative-at-all

negative reviews reviews Alamo Drafthouse

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Nathalie Allard on 08 Sep 11
     
    There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
Nathalie Allard

The Academy - 0 views

blog.estateagencyacademy.co.uk/...-likes-for-every-property.html

Facebook Like button Social media

shared by Nathalie Allard on 08 Sep 11 - No Cached
  • Did you know that you can now use Facebook to 'Like' a property that you find on Rightmove? Press the Like button on any property details page and your endorsement of that property will be visible to all of your Facebook friends. Why would someone want to do that you may ask? It may be fine for hundreds of people to Like a handbag, but not a house! If they like it that much, why aren't they buying or renting the place?
  • The automated Like text that is posted when you Like a property includes the name of the selling agent. If you assume (rather safely) that many people's Facebook friends live in the same area as them, a Like for a property on Facebook can create a small bit of brand exposure to other potential customers in your area. Apply the same logic to this as you would to someone seeing lots of your boards close to where they live and you can see the value.
  • It's also potentially very useful from a PR perspective. In the same way as getting those palatial places into Country Life and The Sunday Times has helped agents to gain exposure, Facebook can help to do the same. Case in point is this 22 bedroom property through Hamptons, which has attracted 651 Likes to date:
  • ...2 more annotations...
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a d in Country Life is upwards of £400, you can start to understand the potential value here too.
  • If you work on the basis of an average of 150 friends per Facebook user, that means this property has probably been shown on Facebook nearly 100,000 times (Country Life's readership is estimated at 215,000). When you consider that there is no direct cost associated with this level of exposure on Facebook wheras even a small a
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