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Creating jobs in the 21st century. Banks and insurance companies are firing mathematicians because they follow logic's rules when calculating product costs and rates. However, this work is being shifted since years to the marketing departments. Didn't you know that marketing experts are able to perform complex calculations as well, even improving the equations by adding market developments? Anyway, thousands of mathematicians need a job now, why not in the patent offices?

Who finds the irony can keep it.

An energy scenario published by an oil company? Allow me to be sceptical...

Indeed, Shell is an energy company, not just oil, for some time now ... The two scenarii are, in their approach, dependant of economic and political situation, which is right now impossible to forecast. Reference to Kyoto is surprising, almost out-dated! But overall, I find it rather optimistic at some stages, and probably the timeline (p37-39) is unlikely with recent events.

the report was published in 2008, which explains the reference to Kyoto, as the follow-up to it was much more uncertain at that point. The Blueprint scenario is indeed optimistic, but also quite unlikely I'd say. I don't see humanity suddenly becoming so wise and coordinated. Sadly, I see something closer to the Scramble scenario as much more likely to occur.

not an oil company??? please have a look at the percentage of their revenues coming from oil and gas and then compare this with all their other energy activities together and you will see very quickly that it is only window dressing ... they are an oil and gas company ... and nothing more

not JUST oil. From a description: "Shell is a global group of energy and petrochemical companies." Of course revenues coming from oil are the biggest, the investment turnover on other energy sources is small for now. Knowing that most of their revenues is from an expendable source, to guarantee their future, they invest elsewhere. They have invested >1b$ in renewable energy, including biofuels. They had the largest wind power business among so-called "oil" companies. Oil only defines what they do "best". As a comparison, some time ago, Apple were selling only computers and now they sell phones. But I would not say Apple is just a phone company.

window dressing only ... e.g. Net cash from operating activities (pre-tax) in 2008: 70 Billion$ net income in 2008: 26 Billion revenues in 2008: 88 Billion Their investments and revenues in renewables don't even show up in their annual financial reports since probably they are under the heading of "marketing" which is already 1.7 Billion $ ... this is what they report on their investments: Capital investment, portfolio actions and business development Capital investment in 2009 was $24 billion. This represents a 26% decrease from 2008, which included over $8 billion in acquisitions, primarily relating to Duvernay Oil Corp. Capital investment included exploration expenditure of $4.5 billion (2008: $11.0 billion). In Abu Dhabi, Shell signed an agreement with Abu Dhabi National Oil Company to extend the GASCO joint venture for a further 20 years. In Australia, Shell and its partners took the final investment decision (FID) for the Gorgon LNG project (Shell share 25%). Gorgon will supply global gas markets to at least 2050, with a capacity of 15 million tonnes (100% basis) of LNG per year and a major carbon capture and storage scheme. Shell has announced a front-end engineering and design study for a floating LNG (FLNG) project, with the potential to deploy these facilities at the Prelude offshore gas discovery in Australia (Shell share 100%). In Australia, Shell confirmed that it has accepted Woodside Petroleum Ltd.'s entitlement offer of new shares at a total cost of $0.8 billion, maintaining its 34.27% share in the company; $0.4 billion was paid in 2009 with the remainder paid in 2010. In Bolivia and Brazil, Shell sold its share in a gas pipeline and in a thermoelectric power plant and its related assets for a total of around $100 million. In Canada, the Government of Alberta and the national government jointly announced their intent to contribute $0.8 billion of funding towards the Quest carbon capture and sequestration project. Quest, which is at the f

thanks for the info :) They still have their 50% share in the wind farm in Noordzee (you can see it from ESTEC on a clear day). Look for Shell International Renewables, other subsidiaries and joint-ventures. I guess, the report is about the oil branch. http://sustainabilityreport.shell.com/2009/servicepages/downloads/files/all_shell_sr09.pdf http://www.noordzeewind.nl/

main quote I take from the article: "gamification is really a cover for cynically exploiting human psychology for profit"

I would say that it applies to management in general :-)

which is exactly why it will never work .... and surprisingly "managers" fail to understand this very simple fact.

... "gamification is really a cover for cynically exploiting human psychology for profit" --> "Why Are Half a Million People Poking This Giant Cube?" http://www.wired.com/gamelife/2012/11/curiosity/

I think the "essence" of the game is its uselessness... workers need exactly the inverse, to find a meaning in what they do !