Group items tagged appeal - Accelerated Family Learning - Friends of Campaign4 Learning

Tweet. Meet. Give. | Twestival - 0 views

twestival.com

shared by william doust on 23 Feb 09 - Cached

Tweet. Meet. Give. On 12 February 2009 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water.
- william doust on 23 Feb 09
  
  It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)
  
  <div class="cArrow"> </div><div class="cContentInner">It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)</div>
  
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william doust on 23 Feb 09

How twitter & the twitter community helped rasie $250,000 It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)

<div class="cArrow"> </div><div class="cContentInner">How twitter & the twitter community helped rasie $250,000 It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)</div>

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william doust on 23 Feb 09

How twitter & the twitter community helped rasie $250,000 It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)How twitter & the twitter community helped rasie $250,000 It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)

<div class="cArrow"> </div><div class="cContentInner">How twitter & the twitter community helped rasie $250,000 It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)How twitter & the twitter community helped rasie $250,000 It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)It is not simply about the tools but about the ideas o how to deploy them to appeal to the heart, connect and make a difference. Check out the video! - be inspired ;0)</div>

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RSPB appeals go online - Third Sector - 0 views

www.thirdsector.co.uk/...B94C6F5E9C1E2FF07419222ECF6D81

rspb charity appeal fundraising

shared by william doust on 12 Mar 09 - Cached

RSPB appeals go online
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william doust on 12 Mar 09

williamdousthot off press RSPB charity asked by donors and public to move appeals online! - check out the full story here http://www.diigo.com/052me

<div class="cArrow"> </div><div class="cContentInner">williamdousthot off press RSPB charity asked by donors and public to move appeals online! - check out the full story here <a href="http://www.diigo.com/052me" rel="nofollow" target="_blank">http://www.diigo.com/052me</a></div>

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Made to Stick: Jared, The Power of Story : Marketing :: American Express OPEN Forum - 0 views

www.openforum.com/...ick-jared-the-power-of-story-1

story story telling power of story elements of a good story

shared by william doust on 11 Feb 10 - Cached

william doust on 11 Feb 10

Concreteness, unexpectedness & emotion delivered in a visually appealing manner that enables instant validation without the use of cognition can be sooo powerful. Check out the video from the guys of "'made to stick". How could you use the power of story telling with video for your webiste?

<div class="cArrow"> </div><div class="cContentInner">Concreteness, unexpectedness & emotion delivered in a visually appealing manner that enables instant validation without the use of cognition can be sooo powerful. Check out the video from the guys of "'made to stick". How could you use the power of story telling with video for your webiste?</div>

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Purpose, Cause and the New Brand Attributes - 0 views

www.edelman.com/...E8.asp

branding marketing values neuroeconomics behavioural economics brand brand building brand experience

shared by william doust on 21 Jan 10 - Cached

- william doust on 21 Jan 10
  
  values behind branding ;-)
  
  <div class="cArrow"> </div><div class="cContentInner">values behind branding ;-)</div>
  
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- william doust on 21 Jan 10
  
  appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  
  <div class="cArrow"> </div><div class="cContentInner">appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)</div>
  
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Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
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UTalkMarketing - Multimedia campaigns boost brand perception - 0 views

www.utalkmarketing.com/...Article.aspx

for:elizborg for:christinewp for:bunnymartin for:rachyjohnstone for:illustrationcoo

shared by william doust on 16 Jun 09 - No Cached

Multimedia campaigns boost brand perception
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- william doust on 16 Jun 09
  
  mmm, could this not be applied also to website communications? - why focus on text? - it's like appealing to one type of learner. Sometimes, even with the clever use of words, there is enough room for interpretation. Video gives a more accurate range of tonality and emotion!
  
  <div class="cArrow"> </div><div class="cContentInner">mmm, could this not be applied also to website communications? - why focus on text? - it's like appealing to one type of learner. Sometimes, even with the clever use of words, there is enough room for interpretation. Video gives a more accurate range of tonality and emotion!</div>
  
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william doust on 16 Jun 09

that's why I keep on insisting on tapping into the under-used video to be part of your comms ;-D pester power ;-)

<div class="cArrow"> </div><div class="cContentInner">that's why I keep on insisting on tapping into the under-used video to be part of your comms ;-D pester power ;-)</div>

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YouTube - The UK YouTube Non Profit Programme - 0 views

william doust on 21 Apr 09

Here's another inspiration for my charity chums. This YouTube Channel is for the sector. It covers some of what wie discussed, but these are big figure heads! so they have more clout than little mini-me ;o) Enjoy

<div class="cArrow"> </div><div class="cContentInner">Here's another inspiration for my charity chums. This YouTube Channel is for the sector. It covers some of what wie discussed, but these are big figure heads! so they have more clout than little mini-me ;o) Enjoy</div>

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Elizabeth Borg on 22 Apr 09

Thanks, Will. This is really powerful.... and loads of tips on how to do it/building your org's prescence on YouTube....CWP - we need to register as a non-profit on YouTube. Especially as we now have Flip to help us!

<div class="cArrow"> </div><div class="cContentInner">Thanks, Will. This is really powerful.... and loads of tips on how to do it/building your org's prescence on YouTube....CWP - we need to register as a non-profit on YouTube. Especially as we now have Flip to help us!</div>

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