Group items tagged

Stories, Storytelling, Story-Selling in Business

"Good stories fascinate us all. They always have. They always will. At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy. The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a burgeoning epic tale. Stories move societies forward. They inspire, engage and initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories and True Stories."

nline magazine where the arts and popular culture meet, mingle and make merry

gatesfoundation.org

Making movies that make change

"Businesses built to operate in the Networked World are as different from the Industrial Age models as a computer is from a multi-plane camera. Networked organizations are more biological than industrial. They resemble their employees more than their employees resemble them. They are highly adaptive, mobile, open, sensitive to their environment, and ultra-responsive. They continuously evolve, nurtured by a steady stream of intelligent input from inside and outside the organization. In a networked organization, where good ideas originate is not half as important as how–-and how frequently—those good ideas become reality. Good managers don’t try to control their brand’s narrative but, rather, to foster an environment in which it can be liberated, expanded and unleashed across networks. The emphasis is not on following a script, but on improvisation."

Good business practices are the best marketing tool

The Answer for Ugly Times? Do Something Beautiful