The instructional design staff supporting faculty developing online courses historically focused primarily on faculty receiving a course release for one semester for which their department was compensated under an award from the Provost's office. The goal was to complete development within this one semester. Unfortunately, that was a rare occurrence. As a result, many course development projects lingered, funds were encumbered, and online courses were taught without being completely developed and reviewed for quality assurance.
In the Spring of 2013, the approach changed. we invited faculty receiving awards to join a community focusing on the practice of developing high-quality online courses.
We adopted a cohort approach to project-based professional development in the form of an online course.
The developing themes have influenced the design and strategy of media production at SCE, including:
Strategizing videos to tie directly to course assignments and/or assessment
Advising faculty members to use conversational language in production; also encouraging them to use humor and draw on past experiences
Adding audio/visual elements to the video that supplement the content; the videos should not convey information that students could just read as text
Producing high-quality videos (despite mixed findings related to production values, elements such as professional sound, lighting, and graphics are considered important when creating high-quality media)
Keeping the four-minute view time as a design consideration, especially when producing longer-form content lectures that can be broken up into shorter segments