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The instructional design staff supporting faculty developing online courses historically focused primarily on faculty receiving a course release for one semester for which their department was compensated under an award from the Provost's office. The goal was to complete development within this one semester. Unfortunately, that was a rare occurrence. As a result, many course development projects lingered, funds were encumbered, and online courses were taught without being completely developed and reviewed for quality assurance. In the Spring of 2013, the approach changed. we invited faculty receiving awards to join a community focusing on the practice of developing high-quality online courses. We adopted a cohort approach to project-based professional development in the form of an online course.