Monitor Your Social Media Results in Google Analytics | Converge Consulting - 0 views
-
Judy Brophy on 20 Jul 11As you go down the road of web measurement, always start with a goal in mind. When you have your goal in place, then provide context for the measurement. Let's break this down a bit more: How are we defining effectiveness? If the goal is for a user to download a PDF file of an alumni magazine, then you are successful if someone downloads the PD