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Judy Brophy

Monitor Your Social Media Results in Google Analytics | Converge Consulting - 0 views

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    As you go down the road of web measurement, always start with a goal in mind. When you have your goal in place, then provide context for the measurement. Let's break this down a bit more: How are we defining effectiveness? If the goal is for a user to download a PDF file of an alumni magazine, then you are successful if someone downloads the PD
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