The unfortunate truth is that the term "community" is now so overly used and utterly misconstrued that it has become meaningless as a way of capturing the true essence of what it really is. It has now become a catch all phrase often used by social media strategists to describe an ideal that doesn't exist. It's become a presumptive description of customers or of end users in whatever form they come in, positioning them as already wanting to connect to a product line or a company. Many in social media end up contributing to this echo chamber, maintaining their standing in online discussions all the while causing damage to the concept as a whole.
Share your location and stay connected with your friends.
Add people you trust and you want be your contacts.
See who's crossing your path and what's happening nearby.
"It's best described as Twitter with geotagging, points of interest, and social networking features."
Visitors to the page will be able to either listen to the interview or to download an MP3 of the interview. In addition to the Free Interview there were a couple of bonuses for listeners of the interviewwith the NicheProf.
Monday, July 21, 2008
New Communication Theory and the New Roles for the New
World of Marketing
In the era of the "new" social Web,
communications is actually evolving back to its origins of communicating with
people, not at them. It may seem implied, but communications does not, for the
most part, embody two-way discussions.
With the soaring popularity and adoption of
Social Media, companies are realizing that in addition to marketing
communications, listening and engagement is quickly becoming pervasive and
necessary in order to compete for precious, yet thinned and distributed
attention. The days of focusing solely on Web stickiness, eyeballs and
clickthroughs are fading. These are the days of immersion, conversations,
engagement, relationships, referrals, and action.