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Why Your Small Business Needs a Website? Unless you are not interested in generating new business and growing your business, your small business definitely needs a website. A good one at that. Our web design specialists in Ottawa can build a well-designed, mobile-friendly, SEO-friendly, lead-generating website for you. No matter the industry you are in, no matter the size of your business and no matter what your goals are. Let's take a look at 4 solid reasons why you need a website for your small business. People are Looking for You Online Today, more and more people are going online to find a business. If you want them to contact you, you need a website and a solid online presence. Google sees more than 3.5 billion search queries on any given day, and even at this moment, someone might be searching for you online. By having a website, you will have a presence where your target audience is. A Website Provides Social Proof As much as 90% of consumers believe that online reviews play a critical role in their purchase decisions. Sure, you could rely on third-party review websites to host your reviews for your business. However, with a website, you can not only host reviews but generate leads. As potential customers are already searching for you online, displaying testimonials on your website will help improve your credibility and conversions. Tell Your Story, Your Way No one has control over what someone says about your business on social media platforms. However, you can certainly influence public perception by telling your story on your website. A business blog can help you to communicate your message, personality and expertise with your target audience much quicker than direct mail or print ads. Your Competitors Already Have Websites In today's times, consumers begin their purchase journey online for research, recommendations and reviews. Studies suggest that once consumers know what they want, they begin researching and 72% of people go online. So if

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Internet marketing has taken the web by storm, and this trend is only set to increase over time. Small business owners can easily maximize profits by using online marketing strategies and build a strong presence on the web

Cutts has said that Guest Blogging is quickly becoming a no-no if you're only looking for links. there are two main types of guest bloggers, those who are sharing high quality content and those who are only writing for the links themselves.

If you have noticed an abrupt and noteworthy drop in your organic search traffic ever since last week, probabilities are that you have been hit by Panda 4.1. Now, because the latest update by Google, is focused at filtering the poor quality content, best opportunity at recovering the site ranking is to concentrate on getting rid of low quality content and constantly work towards developing only informative and rich in quality content.

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As Google continues to update their algorithms to weed out the web's undesirables, webmasters are turning to Web 2.0 properties to put them back on the map.

Checks if GA is working properly for a website - 100 pages

I've noticed very recently that individual Twitter accounts are now page ranked. Amazing! As we all know Page Rank (PR) is a numeric value assigned by Google to "measure" the importance of the page.

Need of checking #DuplicateContent- Duplicate content creates a lot of chaos if found copied in terms of giving ranking by the Google. In order to avoid the content being copied one should opt for suitable options to assure that the content is highly unique and free of duplicity. There are numerous methods

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There are tonnes of trustworthy companies and high-quality material on the Internet that nobody has ever heard of since there aren't any backlinks going to them. In fact, one estimate places the number of websites without any external links as much as 94 percent. It's unfortunate because backlinks are one of the most significant ranking variables, according to Google. contact : info@desirenation.com

The practice of obtaining inbound connections from other websites to your own website is known as Link Building. Search engines, such as Google, utilize these links to determine how significant and trustworthy you are online. The more relevant and high-quality backlinks you have, the higher you will rank for any particular search query.

The Internet is a vast wealth of information, but it would be useless if no one could find what they were looking for. Enter search engines, the complex algorithms that scour the Net to produce the best possible webpages in response to a query.

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