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Digital Nomads are growing in numbers and they will create ripples. This
trend will accelerate use of Web 2.0 technologies in the workplace. Over time,
this may slow the efficacy of email marketing and accelerate the reliance on
social media engagement.
However, it goes deeper than that. If you don’t allow your employees to
become nomadic, they may do so and even compete against you in the process.
I also think that the idea of employees-as-brands-as-employees will stir more
bees in the shorter term, but might start to make more sense as we get more
comfortable with that lifestyle.
Let me tell you, in the shortest possible terms, what this means. It means
you. Unless you’ve been extra careful to only watch
non-copyrighted videos on YouTube (yeah, right), Viacom could sue
you. No, it’s even worse: they could actually win.