Why Behavioral Economists Love Online Games - Daniel Lyons - Newsweek.com - 4 views
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awqi zar on 25 Mar 10If you've spent time on Facebook, you might be mystified by all the people tending to their virtual farms and virtual pets. I know I am. Not only does this seem a strange way to spend time, but here's the even weirder part: a lot of these people are spending real money to buy virtual products, like pretend guns and fertilizer, to gain advantage in these Web-based games.