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“These modules seek to penetrate, but in a passing way. A second of your attention is all they ask. Nothing is firing that rends or cuts. It’s a massage, really, if you just go with it. And why not? Some of the most talented people on the planet have devoted their lives to creating this psychic sauna, just for you.” Ersatz environments and colourful advertisements have been with us since the fifties, de Zengotita adds, but the multimedia blitz we experience now represents a whole new level of persuasion. “Saying that it’s just more of what we had before is like saying a hurricane is just more breeze.”

Today’s mass dream, split from the organic foundation of the world and cobbled together from shards of television shows, newspaper and magazine articles, advertisements, films, ad jingles, ringtones – the whole mad fantasy of what’s hip, what’s not, who’s in, who’s out and the international villain du jour – is the raw stuff of the ‘Collective Unconscious 2.0’.

Mainstream media culture currently has all the signs of full-blown psychosis. This is analogous to Jung’s shadow. Confronting the shadow is unpleasant on a personal level, but healing cannot be effected without being confronted with the truth – and as folk wisdom has it, the truth hurts. What is positive about this process is that we’re being forced to confront the very worst in the imaginal output of our great, untethered, free market economy.

We are, ultimately, the stories we tell each other of our past, present and future. We become what we seek. It’s up to us to rule the imagination or leave it in the hands of a select few to shape the future of the mass dream. As Buckminster Fuller once said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

Which relationships need more nurturing

How can you better serve your community

Ask somebody

Be the person you’ve always wanted to be.  Practice what you preach.

This balancing act is one of the trickiest you’ll ever have to walk, but if you make your best efforts to stay true to yourself and others it will be noticed, appreciated and respected.

Employ your time in improving yourself by other’s writings, so that you shall gain easily what others have labored hard for.

follow it through

Do your best

effective word of mouth

reward you with deeper connections

it’s ok to unplug for a while and take a break

Don’t worry

Flesh out the details

One who is injured ought not to return the injury, for on no account can it be right to do an injustice;

it is not right to return an injury, or to do evil to any man, however much we have suffered from him. 

it is easy for a message to be misconstrued

When most messages transmitted are text

The only true wisdom consists in knowing that you know nothing.

Keep your mind in a constant state of openness.

Be willing to truly listen to what others have to say and don’t hold on to your ideas so strongly that you are unable to see a new and greater truth.

Earnest debate helps the truth to rise to the top for all to see.

debate respectfully while keeping an open mind

you and the person with whom you are debating will be the better for it in the end

Remember that there is nothing stable in human affairs; therefore avoid undue elation in prosperity, or undue depression in adversity.

Remain constantly moving towards your goals, ever evolving.

The important thing is that you have taken the initiative and and are moving forward.

constructive criticism

don’t be afraid to try something new

the harder you work and the better informed you strive to be, the more your intuition seems to pay off