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Monday, July 21, 2008 New Communication Theory and the New Roles for the New World of Marketing

In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.

With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. The days of focusing solely on Web stickiness, eyeballs and clickthroughs are fading. These are the days of immersion, conversations, engagement, relationships, referrals, and action.

Grooveshark is a web-based application for sharing music within a community of music lovers. We distribute DRM-free MP3s across a mostly p2p network. The basic actions a user can take are outlined below.

Friend Connect APIs

every site owner

add Friend Connect to their site

On the other hand, video games and Sudoku allegedly involve more thinking depth, more tracking of past actions, and more mapping of those things you might do in the future. Therefore, they enhance working memory.