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Everyone is doing it Wrong answer. Look, do not get social media confused with social networks such as Facebook or social news sites such as Digg. Social media is essentially a platform for communication. Whatever the technology, or means, communication is the outcome. Every company can benefit from communicating a valuable message. Although many companies dabble in social media, a large percentage are simple wasting their time. You must know what you want to achieve from social media to form a good strategy to achieve it.

What is Brightkite? Location-based social networking Discover who visits your favorite places. Join the community in real time. Track your friends See where your friends are and what they're up to, in real time. Meet people around you Meet real world friends. Reveal your location, befriend, and chat with people around you.

But what is new is that the interfaces have changed to allow each member of a community to have their own microsite—an identity on the Web that is unique and centralized. And this focus on online identity is what could turn search upside down.

Disruption & Opportunity The Web 2.0 Summit focuses on emerging business and technology developments that utilize the Web as a platform and defines how the Web will drive business in the future. Now that the Web has become a robust platform with countless innovations driving its ongoing development, widespread disruptions in traditional business models are well underway. But within the chaos of disruption lies the seeds of opportunity. We'll focus on the startups and financiers tending those seeds, of course - including the second annual Launch Pad. But we'll also highlight how the incumbents are also taking advantage of disruption, or, at the very least, how they are responding to it so as to protect their market positions. Read more.