Adele turns down Loreal campaign deal - 2 views
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Zoe Anns on 11 Nov 13This is an article from the British magazine "Look", Its dicussing how Adele turned down an 12 million pound deal to replace Cheryl Cole as the face of Loreal. Adele says no because she doesn't want to be associated with a brand for fear of 'selling out'. I though this went well with our discussions of authenticity; unlike other artists Adele money comes 100% from the sale of her music which I think is both impressive and admirable.