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In December 2009 a Facebook campaign was set up in the attempt to put Rage Against the Machines song 'Killing In the name of' as christmas number 1 in the UK. This was attempted as many had become disallusioned with the idea of the Xfactor winner dominating the charts for the previous four years; many felt X factor was runing the christmas chart and was purely linning Simon Cowell's pocket! I can recall when the video came on christmas day and my mum said 'why is it that song that is christmas number one' to which my brother made the interesting point that ' its not about the song the point is it had to be anything but an Xfactor song'. I think this is an interesting show of the consumer taking back control.