Center For Science in the Public Interest. "Alcohol Advertising, Televised Sports, and Underage Youth." Cspinet.org. Aug. 2007. Web. 18 Nov. 2010. Televising alcohol during sporting games is highly effective to market your product to a large group of minors. It explains how many younger athletes and fans watch college sporting events and alcoholic companies spent over fifty two million dollars on advertising on commercial breaks. This doesnt mean its only appeals to underage viewers, many legal consumers also watch college sports which makes a good argument for the people who are trying to get thier product advertised during these games. This site also talks about other ways ads reach minors and what effects and influences are given based of a number of statistics.

Parsons, Tim, and Jarrett Carter. "Youth Exposure to Alcohol Ads in Magazines Declining." Camy.org. 10 Aug. 2010. Web. 16 Nov. 2010. In another study by the Center on Alcohol Marketing and Youth, it says that alcohol advertisement in magazines directed towards youth is down 49% between 2001 and 2008. The study analyzes the percent of ads that once showed in magazines to how many are showed now, and what type of alcohol is being promoted. CAMY is explaing the progress that has been made since the begining of this injustice. The article gives CAMY's side of the argument through stats to show what changes have been made since 2001.

National Institute on Alcohol Abuse and Alcoholism. "Alcohol Alert." NIAAA Publications. Oct. 2007. Web. 14 Nov. 2010. In March of 2007, the Surgeon General released a report on how to prevent and reduce underage drinking. The National Institute on Alcohol Abuse and Alcoholism's Underage Drinking research provided much of the scientific information found in that document. This website provides graphs and the goals of the production of the Surgeon Generals document and also includes statistics graphs that show the data clearly. The stance of the government against targeting minors is made clear by this document and it is extensively trying to make this clear throughout the reading.

King III, Charles, Michael Siegel, David H. Jernigan, Laura Wulach, Craig Ross, Karen Dixon, and Joshua Ostroff. "Adolescent Exposure to Alcohol Advertising in Magazines: An Evaluation of Advertising Placement in Relation to Underage Youth Readership." Journal of Adolescent Health 45.6 (2009): 626-33. Web. 16 Nov. 2010. In this study, it was proposed that the alcoholic drinks that are most often consumed by minors, are often put in magazines as advertisements that underage men and women are most likely to read. The study took place between 2002-06 and the results were not friendly. It was obvious after the study concluded, alcoholic drinks popular to minors were frequently put in the magazines with higher youth readership. Alcohol companies are focusing their ads to seek out the younger crowd through the popular magazines they choose to read. Although just an abstract, it will make a good reference on studies that have gained valuable research.

Jernigan, David H., Joshua Ostroff, and Craig Ross. "Alcohol Advertising and Youth: A Measured Approach." Journal of Public Health Policy 26.3 (2005): 312-25. Web. 16 Nov. 2010. This source is focused on measuring the statistics of how much children and minors ranging from twelve to twenty are exposed to alcohol. In depth and through facts, it discusses how much money is being poured into alcohol advertisement, as well as the unmeasured portions which are not able to be fully accounted for. Different methods and results are also talked about giving much information about the business of marketing to adults as well as children.

Hanson Ph.D., David J. "Center on Alcohol Marketing and Youth: Its Objectives and Methods." Alcohol Abuse Prevention: Some Serious Problems. Web. 18 Nov. 2010. Unlike almost all the other sources I have come across, this website is the devils advocate to all con arguments to alcohol advertising directed towards youth. It explains that CAMY (one of the largest contributors to standing up against these ads) is not being intellectually honest and how they use statistics to lie. The site is one of the few I could find on the pro argument towards the advertisements that minors are exposed.

Hanson Ph.D., David J. "Alcohol Advertising Facts and Information." Alcohol Problems and Solutions. Web. 16 Nov. 2010. David Hanson is a professor in the Sociology Department at State University of New York and created this site in 1997. He has been making new articles as well as updating his already existing articles to be current. The URL given here was the most helpful part about this site, it give links to numerous hyperlinks offering much information on a various topics from pro alcohol advertising to the con argument.

Garfield, Craig F., Paul J. Chung, and Paul J. Rathouz. "Alcohol Advertising in Magazines and Adolescent Readership." The Journal of the American Medical Association. Web. 14 Nov. 2010. The most important thing about this journal entry is the table showing the age of its readers and the number of alcohol related ads that are in each magazine. While some magazines have very few, others like sports illustrated has one of the highest alcohol advertisement rate between 1997 and 2001. The statistics here are a well layed out mathmatically measured data that supports the argument of how alcohol companies are indeed placing their product in places that will most likely be veiwed by people who are underage.

American Advertising Federation. "College Alcohol Advertising." Aaf.org. Apr. 2007. Web. 14 Nov. 2010. The main concern of this article was to prohibit the playing of alcohol promoting commercials during college sporting games. As a government agency, it talks about their stance on the argument of commercials being geared towards minors and what information they have to support their claims. It also explains what issues are raised, what congress and the governmet is doing to stop this, as well as the problems that come with this particular issue.

American Academy of Family Physicians. "Alcohol Advertising and Youth (Position Paper)." Aafp.org. 2010. Web. 14 Nov. 2010. Youth exposure to alcohol advertising, the targeting of youth, morbidity, mortality, and statistics are all key points in this document. Dates, age groups, money and legal issues are all talked about in this paper and using these in my essay will certainly bring out more credible information to this side of the argument. This source talks almost every main issue that has to do with underage drinking and teenagers. It gives convincing evidence that alcohol ads are being aimed at a crowd who isnt legal to consume them, but it also questions the morality of doing this by giving facts about alcohol related deaths in minors.