Alcohol Advertising, Televised Sports, and Underage Youth - 1 views
-
Edward A on 19 Nov 10Center For Science in the Public Interest. "Alcohol Advertising, Televised Sports, and Underage Youth." Cspinet.org. Aug. 2007. Web. 18 Nov. 2010. Televising alcohol during sporting games is highly effective to market your product to a large group of minors. It explains how many younger athletes and fans watch college sporting events and alcoholic companies spent over fifty two million dollars on advertising on commercial breaks. This doesnt mean its only appeals to underage viewers, many legal consumers also watch college sports which makes a good argument for the people who are trying to get thier product advertised during these games. This site also talks about other ways ads reach minors and what effects and influences are given based of a number of statistics.