Navigate 100 e-commerce sites by type of checkout step

The cake model of product strategy is actually two different models for how to evolve and improve the scope of a product over time. I've found it's a very helpful tool for helping teams think through what's going to be a successful customer experience in the short term and the long term.

Elements of user experience: Value, Usability, Adoptability, Desirability.

Competitor's newsletter sharing their new sizing chart.

Beware too many small changes: there are always some users left behind with iterations.

There is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly.

Critique of mega-dropdowns; we should monitor the performance of our new pretty. Originally published: Aug 24, 2011 Mega menus seem like such a good idea. After all, they make the marketing team happy, as they remove all that nasty navigation away from the prime real estate of the home page, leaving room for the team's messaging goodness.

Shabby Apple: Dresses & women's apparel focusing on comfort, modesty, and not needing extra pieces to make an outfit. They also work with women's charities in Africa and Asia.

They also have a BtB feature: Purchase or Pass http://www.shabbyapple.com/purchaserecommend.aspx