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Laura Paajanen

Checkout Step Types - E-Commerce Checkout Benchmark - Baymard Institute - 0 views

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    Navigate 100 e-commerce sites by type of checkout step
Megan Pearlman

Best Practices for Mobile Site Checkout - 1 views

  • his study we have compiled what we consider to be some of the most important factors to consider when improving the ch
  • ften paramount on mobile retail websites as several users prefer to search for products i
Amy Luo

The $300 Million Button - 0 views

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    Awesome! A few of us interns were just talking about this the other day!!
Janet Hanseth

Shopping basket best practice from ASOS - 2 views

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    Shopping baskets (or shopping carts) are a key part of the customer journey when shopping online. They are a gateway for visitors into your checkout process. Retailers can choose to provide visitors with a wide range of information, links and other potential distractions, or alternatively they can keep their shopping basket minimal to focus purely on checking out.
Jonathan Hung

Gift Cards - American Eagle Outfitters - 2 views

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    tabbed
Beth Lingard

Three Questions You Shouldn't Ask During User Research - 1 views

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    Originally published: Aug 18, 2010 The participant was struggling. While he was a high-volume customer who had bought tons from this site in the past, today he wasn't getting along with the checkout process. Confusion happened in both directions: the shopper didn't understand what the site was trying to tell him and the site definitely didn't understand what he wanted.
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